Comments on: Generate more referrals for your business http://www.freshbooks.com/blog/2006/06/22/generate-more-referrals-for-your-business/ A blog about our thoughts on entrepreneurship, teamwork, our services, the Web and anything we find interesting. Sat, 21 Nov 2009 07:27:46 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Mikel Erdman http://www.freshbooks.com/blog/2006/06/22/generate-more-referrals-for-your-business/comment-page-1/#comment-66827 Mikel Erdman Sat, 06 Jun 2009 02:45:20 +0000 http://www.freshbooks.com/blog/2006/06/22/generate-more-referrals-for-your-business/#comment-66827 One way I've found to be very successful in generating referral business with my customers and others is by employing a cost-effective gifting strategy. The best referral sources are naturally giving people. They want to help others by referring good services that they know about. When I give them a simple gift and educate them about my business and that I work by referral, they naturally feel indebted to me and want to return the favor of the gift. I let them know that the best way to support me is to refer me to anyone they know who might need my services. At the same time, I let them know that the best client referral is a specific type of client (possibly based on my current product availability or business segment focus). I share with them the proper way to give me the referral which is by calling me with the client's name and phone number. That way I'm in control of the process. One very cost effective referral gift that is appropriate for homeowners and prospective homeowners is the Ultimate Home Journal (http://www.ultimatehomejournal.com). I've used these very successfully in my mortgage and real estate business for the last few years and have many happy customers across the country who have been successful with them as well. One way I’ve found to be very successful in generating referral business with my customers and others is by employing a cost-effective gifting strategy. The best referral sources are naturally giving people. They want to help others by referring good services that they know about.

When I give them a simple gift and educate them about my business and that I work by referral, they naturally feel indebted to me and want to return the favor of the gift. I let them know that the best way to support me is to refer me to anyone they know who might need my services.

At the same time, I let them know that the best client referral is a specific type of client (possibly based on my current product availability or business segment focus). I share with them the proper way to give me the referral which is by calling me with the client’s name and phone number. That way I’m in control of the process.

One very cost effective referral gift that is appropriate for homeowners and prospective homeowners is the Ultimate Home Journal (http://www.ultimatehomejournal.com).

I’ve used these very successfully in my mortgage and real estate business for the last few years and have many happy customers across the country who have been successful with them as well.

]]> By: ReFresh: The September 06 Edition http://www.freshbooks.com/blog/2006/06/22/generate-more-referrals-for-your-business/comment-page-1/#comment-17161 ReFresh: The September 06 Edition Fri, 15 Sep 2006 18:23:38 +0000 http://www.freshbooks.com/blog/2006/06/22/generate-more-referrals-for-your-business/#comment-17161 [...] “As a follow up to a post I wrote about dealing with larger customers, once again Jim Logan in his Cash Flow Blog has some good suggestions for composing a good collection letter.”Generate more referrals for your business “Earlier this week Michael spoke with John Jantsch, author of Referral Flood, who has great advice about how to generate more referrals for your business. I listened to the call and took notes - here they are in point form.” [...] [...] “As a follow up to a post I wrote about dealing with larger customers, once again Jim Logan in his Cash Flow Blog has some good suggestions for composing a good collection letter.”Generate more referrals for your business “Earlier this week Michael spoke with John Jantsch, author of Referral Flood, who has great advice about how to generate more referrals for your business. I listened to the call and took notes – here they are in point form.” [...]

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