Comments on: Silver Bullets http://www.freshbooks.com/blog/2006/07/14/silver-bullets/ A blog about our thoughts on entrepreneurship, teamwork, our services, the Web and anything we find interesting. Sat, 21 Nov 2009 07:27:46 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: » Mike McDerment’s “7 Ways I Almost Killed Freshbooks” Superadaptive http://www.freshbooks.com/blog/2006/07/14/silver-bullets/comment-page-1/#comment-67984 » Mike McDerment’s “7 Ways I Almost Killed Freshbooks” Superadaptive Sat, 17 Oct 2009 06:47:43 +0000 http://www.freshbooks.com/blog/2006/07/14/silver-bullets/#comment-67984 [...] We like to try things and look for “signs of life” with our marketing before we increase our spend in any medium. It’s always the right approach because, no matter how much you might want it to be true, there are no silver bullets.” [...] [...] We like to try things and look for “signs of life” with our marketing before we increase our spend in any medium. It’s always the right approach because, no matter how much you might want it to be true, there are no silver bullets.” [...]

]]> By: 7 ways I’ve almost killed FreshBooks | UpOff.com http://www.freshbooks.com/blog/2006/07/14/silver-bullets/comment-page-1/#comment-67742 7 ways I’ve almost killed FreshBooks | UpOff.com Wed, 09 Sep 2009 14:29:09 +0000 http://www.freshbooks.com/blog/2006/07/14/silver-bullets/#comment-67742 [...] We like to try things and look for “signs of life” with our marketing before we increase our spend in any medium. It’s always the right approach because, no matter how much you might want it to be true, there are no silver bullets. [...] [...] We like to try things and look for “signs of life” with our marketing before we increase our spend in any medium. It’s always the right approach because, no matter how much you might want it to be true, there are no silver bullets. [...]

]]> By: Enterprise Alley mobile edition http://www.freshbooks.com/blog/2006/07/14/silver-bullets/comment-page-1/#comment-64335 Enterprise Alley mobile edition Thu, 28 Aug 2008 11:11:02 +0000 http://www.freshbooks.com/blog/2006/07/14/silver-bullets/#comment-64335 [...] before we increase our spend in any medium. It’s always the right approach because there is no silver bullets, so don’t kid yourself into thinking there are. Nobody cares about your business as much as you [...] [...] before we increase our spend in any medium. It’s always the right approach because there is no silver bullets, so don’t kid yourself into thinking there are. Nobody cares about your business as much as you [...]

]]> By: Shaula Evans http://www.freshbooks.com/blog/2006/07/14/silver-bullets/comment-page-1/#comment-3545 Shaula Evans Fri, 14 Jul 2006 18:21:36 +0000 http://www.freshbooks.com/blog/2006/07/14/silver-bullets/#comment-3545 Michael, I know and work with a number of authors in my current job, and it has been really disillusioning to find out how much they have paid and in return how very little they have received from PR firms, marketing firms, book promoters and speaker's bureaus. You're absolutely right that there are no silver bullets -- at the same time, I wish more people charged commensurate with the results they deliver. (Surely a backlash will happen some day.) On a related note, David Maister recently had a rousing discussion about creating awareness of an online business using internet tools. (Full disclosure: David is a client of stresslimitdesign.) There are no silver bullets there, but there's definitely some great ideas that might interest you for freshbooks. The conversation spanned this series of 3 blog posts: 1. Creating Awareness http://davidmaister.com/blog/114/ - look to the discussion in the comments for some really great suggestions 2. Marketing Complexity http://davidmaister.com/blog/115/ - where David bemoans the catch-22 nature of the silver bullet syndrome 3. Minnow or Whale http://davidmaister.com/blog/124/ - continues the previous conversation and links to a Time of London article which discusses the issue I hope some of the information here proves helpful for you! Best wishes, Shaula Michael, I know and work with a number of authors in my current job, and it has been really disillusioning to find out how much they have paid and in return how very little they have received from PR firms, marketing firms, book promoters and speaker’s bureaus. You’re absolutely right that there are no silver bullets — at the same time, I wish more people charged commensurate with the results they deliver. (Surely a backlash will happen some day.)

On a related note, David Maister recently had a rousing discussion about creating awareness of an online business using internet tools. (Full disclosure: David is a client of stresslimitdesign.) There are no silver bullets there, but there’s definitely some great ideas that might interest you for freshbooks. The conversation spanned this series of 3 blog posts:

1. Creating Awareness
http://davidmaister.com/blog/114/
- look to the discussion in the comments for some really great suggestions

2. Marketing Complexity
http://davidmaister.com/blog/115/
- where David bemoans the catch-22 nature of the silver bullet syndrome

3. Minnow or Whale
http://davidmaister.com/blog/124/
- continues the previous conversation and links to a Time of London article which discusses the issue

I hope some of the information here proves helpful for you!

Best wishes,

Shaula

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