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Episode 4 of FreshBooks “Build Your Business” Fall Teleseminar Series Introduction to Web Site Analytics (58 minutes, 26 seconds) Listen using the MP3 player below or download the podcast. Michael spoke with John Marshall, founder and CEO of ClickTracks, last week. Award-winning web analytics software, ClickTracks was created out of frustration with existing web site …

In a recent post, I explored a sad truth: fear stops many entrepreneurs before they even start. Today, I want to explore how a lack of trust can STOP you from growing your business. Eventually, as a business achieves success, there will come a time when an entrepreneur can’t have their hand in every pot. …

Imagine volunteering your time everyday to a worthy cause like finding the cure to cancer or AIDS. Now image that you could do both without really lifting a finger. The answer is donating your unused CPU power and a tiny amount of bandwidth to projects that can benefit humanity. When you leave your computer idling …

Here is a very quick and useful copywriting tip from Karon Thackson: “As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy.” Why? Because — after the headline — the first sentence in any paragraph is what gets read most often. Karon includes some before and …

Three savvy entrepreneurs talked to me recently about their businesses and how they use FreshBooks: John Lasiter from Qfolio – online portfolios web sites for web designers and artists. “We love web-based services like this, that enable our staff to work off-site. I used to put off creating invoices at the end of jobs, but …

When building a business, your goals and objectives can be wide ranging. One of our goals at FreshBooks is to be not only a great service for our clients, or a great place to work, but also a great company to do business with. When we talk about partnerships, it’s a little like hiring staff …

My favorite Toronto design shop is trying something really bold: Hypothesis: Companies that deliver a great user experience will see it reflected in their stock price. Experiment: Create a portfolio of 10 companies who we think do great user experience. Invest $5,000 USD in each company on November 1, 2006. Track the portfolio for 1 …

Today I got a call from D&B (Dun & Bradstreet), asking me to confirm our company’s details which they hold in a database. They asked for our company and trading name, mailing and physical address, phone and fax number, number of employees, a primary contact’s name and if that contact reports to a board. When …

Om Malik is asking the question, “is bigger (monitor) better?” It’s inspired by An Apple Sponsored study that suggests bigger is indeed better. Joe upgraded to a 24″ Dell widescreen recently. He’s pushing hard for the rest of us to do the same. Daniel is always preaching about productivity gains from multiple monitors. Personally I …