Business Objectives May Vary

When building a business, your goals and objectives can be wide ranging. One of our goals at FreshBooks is to be not only a great service for our clients, or a great place to work, but also a great company to do business with.

When we talk about partnerships, it’s a little like hiring staff – we want to find a great fit. But it’s more than that too – we want our partners to benefit from our relationship – just by virtue of the fact that they have chosen to do business with us.

So, I’d like to take a second and highlight the conference call provider we use for our teleseminar series – Conference Calls Unlimited. I was introduced to the company by John Jantsch of Duct Tape Marketing. We’ve used their services for about 9 months. Two things stand out to me about the way they do business. First, customer service. Conference Calls Unlimited is a business that takes care of you. Second, they are high minded in their promotions. They have an excellent email newsletter and invariably it is based around some charitable initiative they are running. Seeing those emails makes me glad we are purchasing services from such a business.

I have also had the good fortune to speak with their CEO Zane Safrit. He is a wonderful guy, with a palpable entrepreneurial spirit. It turns out Zane is on the board of the Word of Mouth Marketing Association which just seemed to add up. His company’s dedication to customer service and charity are a reflection of the importance Zane puts on word of mouth referrals. There may be faster, broader ways to build your business, but I can’t think of any better ways than through word of mouth.

I’m planning to run a series of podcasts this spring all about FAILURE…entrepreneurial failure. Anyone who’s run a business has made mistakes and there is a lot the rest of us can learn from those mistakes. While I’m not sure Zane has made any mistakes running his business, I’m going to try to have him on one of the podcasts with me and two other entrepreneurs. Looking forward to it. In the meantime, check out Conference Calls Unlimited if you are looking for conference call services. They are a great company to do business with.