Getting your branding right can be tough. We renamed our service this year already. Today I send an alert…we are going to rebrand our blog soon too. Why you ask?
When I was at the Web 2.0 Summit I had the good fortune to bump into Ryan Carson. Ryan is an inspiration to me. He has done so much in the web application space over the past two years I can hardly comprehend it all…building services, organising conferences, developing topical content. Genius.
Having spoken on the phone and traded emails - but never having met - we went out to dinner to get acquainted in person. It could have been a 45 minute dinner…but it wasn’t…it wound up being about 2.5-3 hours and I enjoyed every second…including the part where Ryan said to me, “I would have subscribed to your blog, but I thought it was just about FreshBooks.” To which I was thinking, “D’oh!”, and to which I said, “Really?”
This “FreshBooks Blog” is largely about entrepreneurship and running and building websites. The problem is that the name “The FreshBooks Blog” suggests it is mainly about FreshBooks, and because of that, people who would enjoy the posts we are writing are not signing up or returning. So we are going to rectify that.
Expect a new blog name and some other related annoucements soon. And if you like this blog, be sure to visit Ryan’s properties (like ThinkVitamin) which are listed above.
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11:51 am
Wow Mike, thanks for the kind words. Can’t wait to see what the new name is
12:30 pm
The words are well deserved Ryan. Thanks for dropping by.
10:24 pm
Heys Mike,
I’ve been reading up on the FreshBooks Blog and Forum since it was up and running so the confusion of the Blog being misrepresented isn’t a big deal to me. However, I can understand how someone might think that the “FreshBook’s Blog” is just about FB.
I look forward to the new name and will continue to watch out for the informative articles.
1:52 am
This is a great idea - maintaining a product blog is not a bad idea as long as there’s fresh content regularly but it’s clear that this blog is more than just FreshBooks and branding on a blog is just as important as the blog itself.
5:41 pm
This is a superb tip. I’ve already renamed the blog for my upcoming web application. At first I had it just like you do, and now it’s going to be stand alone. I even have a stand alone blog url.
12:59 pm
[...] while back I wrote about our need to rename our blog because people assumed the content was only about FreshBooks, when in reality we write [...]