FeedBurner and the Google Bump

As of last Friday, FeedBurner RSS stats now include Google Reader stats in their results – so if you have a feed like we do, you probably got a nice bump in your readership over the weekend (we went from 446 to 622 overnight…a 39% spike).

It’s interesting to see that Google has already established a 2:1 lead over the previous leader for our audience: BlogLines. Pretty impressive…can’t wait to see what happens when they start to offer ads like the FeedBurner ad network…should be an exciting race there…perhaps an acquisition…the future of advertising…stay tuned.