With mesh just around the corner (full disclosure: I’m one of the conference founders), I’ve got conferences on the brain.

Most of the content you read about conferences is how to plan one. Here are some snippets from an excellent post with tips on “How to Attend a Conference“:

Know Your Questions. Seek Your Answers. Never attend a conference without at least three questions you want answered. Never leave until they have been.

The most important people at the conference are sitting next to you. Think Tom Peters gives a rat’s ass about your new business strategy? Is Seth Godin going to give you personalized marketing advice? Of course not. The people at any event who are most likely to have already faced your challenges (and maybe even solved them) aren’t the highly-paid keynoters, but rather your fellow attendees. They are like you. They can help you. Ignore them at your peril.

Read the whole post. Hat tip to the author, Matt Homann.