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Under the Hood: Introducing Sunir

by Mike McDerment - June 4/2007

Hello everyone. Just wanted to make a quick post to let you know we’ve got a great new addition to team FreshBooks: Sunir Shah.

Sunir Shah

Levi and I met Sunir a couple years back. At the time he was working sales for Social Text, and we were always impressed by his ability to connect with people. He’s a social guy and a technologist. Born and raised in Deep River Ontario, Sunir has genetics on his side. His Dad was Kenya’s Chief Civil Engineer until he realized he wanted to move to Canada to give his family a fresh start. He landed himself and his brood in Deep River where he worked his way to a position running Canada’s Chalk River Atomic Energy facilities. Fairly heady stuff, no? One day at lunch Joe (PhD Computer Science and FreshBooks co-founder) mentioned he was off to a conference about discrete math. Sunir was curious to hear a little more and offered his 4.0 GPA in math as currency to continue the conversation. He has a computer science degree, a Masters in Information Studies with a specialty in Knowledge Media Design. Guess the apple does not fall too far from the tree…

Sunir has worked at three start-ups prior to arriving at FreshBooks. Despite the fact that his other jobs largely revolved around compiling code, he’s going to be heading up marketing and community development at FreshBooks, and despite the ridiculous talents he possesses for writing code, we know he’s a natural for the role. So you will be hearing from him here on FreshThinking, see him at events and you can expect his door to be open to you…he may even be calling or emailing you sometime soon…

So…without further adieu, please join me in welcoming Sunir to the FreshBooks team. Welcome Sunir – we’re stoked to have you aboard.

P.S. We are hiring web developers and a crack designer right now. Contact us if you are interested.

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4 Comments (add comment)

Jun 4/07
12:19 pm

Welcome Sunir! Marketing and community development? Well that sounds like something that I will be hearing more from you about. Do tell us more.

Jun 4/07
4:56 pm

Hey Donna! Thanks for the welcome. Basically, I’m reaching out to our amazing customers to see what FreshBooks can do to make their lives just that much better. The first thing I’m doing is just getting to know our customers, and learn from them what they love and hate about FreshBooks so we can make the service better.

Once I know our customers better, the second thing I am doing is helping our customers with their daily small business trials, tribulations, and triumphs. The reason why I joined FreshBooks is that their mission is all about helping people pursue their dreams by getting all the agony of operating a business out of their way. Seeing people achieve their dream jobs is an awesome reward.

I know that’s a bit trite, but it’s still powerful enough to keep me motivated. So, if I can reduce the drag force for you or our other customers, I’ll be happy with my job.

Jun 5/07
3:08 pm
Orion Star says:

Sunir, Congrats! And if this is…

“The reason why I joined FreshBooks is that their mission is all about helping people pursue their dreams by getting all the agony of operating a business out of their way.”

…is being “trite”. Then I wish there were more people with the same “trite” sincerity in the world :)

Jun 5/07
3:25 pm

Orion, thank you!


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