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When you are in business, it’s really important to be able to tell your story well—it’s both an art and a science. To do this effectively, I find it helpful to have a good verbal logo. The key to a verbal logo is to focus on the benefits—not the features—of what you do. For example, …

Introducing AideRSS. A couple weeks ago I had the pleasure of meeting the folks behind AideRSS, a truly amazing new tool for bloggers based in nearby Waterloo, Ontario. With AideRSS, you can just plug in the address of your blog and it tells you very quickly how much buzz you’ve generated. Think how useful this …

I’m a Lewis Caroll fan. I’ve always wanted to follow Alice and jump through the looking glass. I discovered something this morning that may be my best chance yet. An enterprising lad named Edgar has posted a job offer to any plucky freelance developers: I am looking for a site similar to http://www.freshbooks.com/ Please register …

Hi, I’m Josh Simmons. I’m a self described emerging yuppie living in sunny San Diego. I wear many hats, but mostly I’m an independent web designer, developer, and entrepreneur. Oh, and …

Dial this conversation up to 11. FreshBooks has been looking for a web designer, UX expert, and marketing master lately. I received a cold call from a recruiter today who I presume found us through our job ads. He wanted to sell us his services to help fill this position. I asked him what his …

Great news, second quarter report cards are now available inside your FreshBooks account. If you have an account that was created any time in 2006, you can compare how you did last quarter with this quarter. That’s not all. You can also see how your industry is changing as a whole. …

Check out Sunir and I teaming up for a television interview. Thanks to CityTV for having us. I’m on holiday till next Thursday so have a great week everyone. [youtube]http://www.youtube.com/watch?v=Wauuic7E0xc[/youtube] Recommend on Facebook Share …

Although I’m currently doing marketing for the good folks at FreshBooks, I came from a tech background. Two of the bigger things I have worked on in my life are wikis and Scalable Vector Graphics (SVG), a XML standard clone of Flash. I have an undying love for the <g> tag, which does not need …

Niall recounts a speech by W.P. Kinsella, author of Field of Dreams, whom he saw speak at the University of Toronto. This was just before we started the business. After his talk somebody got up to the microphone and, obviously a fan, said, ‘Mr. Kinsella, …