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Looking at things through “Fresh” colored glasses

by Saul Colt  |  June 3/2008  | 

If you have spent anytime getting to know us here at FreshBooks you would know that we like to do things a little differently.

Not different just to be different but different because different is interesting (I tried to add one more “different” but couldn’t make it fit…oh I guess I just did).

A great example of this took place last week at the How Design Conference.

You see we decided to exhibit at this conference and after we registered we realized that we didn’t have one of those super slick and fancy Trade Show Booths that make lasting impressions to all that see them.

This was a problem since having a poor Trade Show booth is probably worse then not having one at all.

So putting our “Fresh” glasses on we came up with a cool solution…we basically did the one thing no one expected to see at a design conference!

Instead of having a fancy booth made for us we decided to get two 8 Foot x 8 Foot Canvases. Jazz Martin – an artist who is also a FreshBooks user – took some glue and paint and created a living breathing (always changing) art installation that started at the first moment that the conference began and was worked on until the last moment of the event.

 

FreshBooks Trade Show Booth - The Beginning

FreshBooks Trade Show Booth - Almost Done

FreshBooks Trade Show Booth - All Done!

This accomplished a bunch of cool things for us:

  • People liked it
  • People talked about it
  • People kept coming back to see the progress

We were so pleased with how this turned out and proved to ourselves once again that when you replace ordinary and boring with extraordinary, you can never really go wrong!

Update! Check out the time-lapsed music video we made of the fun we had in the trade show booth!


  • http://www.peapod.ca Alistair

    When I saw this, I was so impressed, proud even.

    I mean of course the venue was perfect for this style of performance, but this would work at virtually any trade show with the same intriguing results.

    It’s all about starting a conversation, and attracting peoples interest in a sea of globes and swoops. This reached out and spoke to the passers by.

    They used to say “think outside the box” but I think you’ve changed it to “think inside the booth”

    Well done FB Marketers!

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  • http://digitalquill.com Jim Hill

    Wow, now that is genius. A fantastic solution at the perfect venue. Bottled lightning. You must have signed a ton of new customers. Even though I wasn’t there to see it live, it’s convinced me to sign-up.

    Bravo, FreshBooks, bravo indeed. *salutes*

  • http://www.thecharityplace.co.uk Rachel Beer

    That is amazing. Brilliant! I love it! Did you colour it all in with marker pens?

  • http://www.consolationchamps.com/ James McNally

    Are these hanging in your offices now? Or did you give them away as swag to a lucky conference attendee? Great idea!

  • http://www.freshbooks.com/our-team.php#saul Saul Colt

    Hi Everyone!

    Thanks for all the kind words on our booth!

    @Rachel – it was colored in with paint and brush. Anywhere you see Yellow was pre printed and everything else was done by hand!

    @James – The canvases are currently on a truck somewhere in NY state on their way to our office so in a few days we will have them on site!

    Saul Colt
    Head of Magic
    FreshBooks

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  • http://www.exhibe.com/trade-show-blog Trade Show Blogs

    The booth looks great. I work for a trade show display company and I got to tell you thats one of the most creative and unique booths that I have ever seen.

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  • http://www.squidoo.com/effective-trade-show-exhibition Trade Show Graphics

    Is that exhibit reusable? Doesn’t look to be.

  • http://www.indydisplays.com Trade Show Exhibits

    Really nice post…..Thank you for taking the time to post it.

  • http://www.displaystar.com Amy

    The painting looks great! Very creative! If you ever need a professional trade show display at a competitive price, check us out at DisplayStar.com. We will get you the best product for your needs, not just what sales people try to push on you. We’re always here and ready to talk to you, so check us out when you get a minute! :)


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