Comments on: TechCrunch is not a marketing plan

By: Customer Council

Customer Council — Fri, 14 Oct 2011 16:22:05 +0000

It seems that those people need to be more caring about their customers. I can see why this company has had problems and it’s because they let themselves get too big.

By: Imitation May be the Sincerest Form of Flattery, But All You Need Is Love | CloudAve

Tue, 10 Feb 2009 15:26:23 +0000

[...] over at FreshBooks Sunir (job title: Chief Handshaker) said it straight when he posted asking why on earth online marketers would spend their precious time trying to get a mention on [...]

By: Malcolm Bastien

Malcolm Bastien — Mon, 09 Feb 2009 20:00:34 +0000

Good to hear that she’s probably in an industry with at least a million customers that aren’t being served and at least 5 more million that don’t have a strong relationship with [whatever her company is].

There’s opportunity for you.

By: “TechCrunch is not a marketing plan” « Oatmeal Stout - Justin Thorp’s Web 2.0 blog

Sun, 01 Feb 2009 16:29:57 +0000

[...] No Comments My buddy Sunir from FreshBooks just wrote an awesome blog post entitled, “TechCrunch is not a marketing plan.” I agree with him 100%. Definitely worth a read: I met a woman at Gnomedex this year who [...]

By: links for 2009-01-29 | mad dog in the fog

links for 2009-01-29 | mad dog in the fog — Fri, 30 Jan 2009 00:34:13 +0000

[...] FreshBooks Blog: TechCrunch is not a marketing plan "TechCrunch is not a marketing plan. You need to be out in the world, going after your own customers, treating them well, earning their admiration and recommendations, and continuing to build your business for the future. " (tags: marketing marketing2.0) [...]

By: Martin Kelley

Martin Kelley — Thu, 29 Jan 2009 15:50:06 +0000

I’m a Web 2.0 geek so yes, I read Tech Crunch and if they profile something of vague interest and there’s a free tryout, I usually sign up. My master password list has hundreds of services but honestly there’s only a dozen that I consider essential.

Freshbooks is one, I love it to pieces and I recommend it to small business friends. But I love it because it works. I see you guys putting a lot of attention into it, adding features constantly and responding quickly and honestly to feature requests (oooooh, how I long for a better deposit system, though that’s gotten better w/the “pay this with credit” option you sneaked in at some point). I decided to look at when I signed up and when Tech Crunch profiled you and there’s no correlation. I love Backpack, too, and remember the word-of-mouth conversation where a consultant told me to check it out. It looks like Evernote is joining the pack this month and it cross from “heard about” to “trying out” because of a Merlin Mann video. Tech Crunch is part of the background noise that starts a product’s rise into my consciousness but if a company thinks it’s better to spend a million dollars on Michael Arrington than on development, it will sooner or later find itself enshirined in the most popular Tech Crunch post: the Dead Pool.

By: Joe from GigPay

Joe from GigPay — Thu, 29 Jan 2009 14:30:28 +0000

Great points. This really should be obvious to most people, but sadly it isn’t.

By: looking out from down under » Blog Archive » Mike’s Time Out and the decloaking the mob with Torches & Pitchforks

Thu, 29 Jan 2009 11:59:05 +0000

[...] of Rejection – there’s been a few recent posts about how stupid it is for startups to pin all their hopes on success, interest from VC’s and [...]

By: Hillel

Hillel — Thu, 29 Jan 2009 08:02:25 +0000

Could not agree more, in fact I wrote a very similar post yesterday, I guess great minds think alike. Check it out http://technmarketing.com/2009/01/28/the-web-without-arrington/

By: Mukund Mohan

Mukund Mohan — Thu, 29 Jan 2009 04:42:03 +0000

Having been covered by techcrunch twice, I have to agree. I think the larger problem is one of ignorance among marketing folks and the willingness to adopt the marketing equivalent of “get rich quick”.

A solid well defined marketing plan is more than just PR or advertising or any other discipline of marketing.