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[SXSW Interview] Facebook Marketing Tips From Ramon Ray

by Faraz Shafaghi  |  March 12/2013  |  , ,

Let’s face it – everyone and their grandma is active on Facebook these days and small businesses are of no exception.  Yet with the rush to embrace the latest and greatest, people often forget to ask the question “why”.  So we sat down with Ramon Ray – Editor and Tech Evangelist at smallbiztechnology.com and author of “The Facebook Guide to Small Business Marketing” – to find out why small businesses need to be active on social media,  how they should acquire real fans and how to measure the results of their efforts.


  • Jason

    Good interview with useful questions and answers. Why was this interview done on a staircase though?

  • Faraz

    Hey Jason! Glad you enjoyed the interview. A few thoughts went into the decision to conduct the interview sitting on stairs:

    a) Sitting in general is a bit more of a relaxed stance, which means people are more comfortable and the conversations flow a bit more naturally.
    b) I’m a fidgety person and if I were standing, I’d probably be moving way to much, distracting everyone including myself :p.
    c) That particular stairwell was incredibly quiet compared to…well, virtually everywhere else at SXSW :) .

    Did the staircase not work for ya? Would be happy to hear your thoughts/feedback in more detail :) .

  • Jason

    I understand your points A, B, C and it makes more sense now. I appreciate the ABC example response (I write like that too :D ). I also didn’t realize that the interview took place AT a conference… so I guess there was limited quiet space for an interview.

  • http://www.numerounoweb.com/ Numero Uno Web Solutions

    To make efficient use of FB for the purpose of business, all it takes is a sincere approach and consistent efforts in the right direction. By having thorough understanding of the product and by managing all the technicalities involved in the usage of this social media tool in correct manner, desired brand awareness can be created.

  • http://successwithsocialmediaonline.com/facebook/ Jacob

    it’s nice that this video has some tips how to maintain your page or you use that page for advertising something not only that there’s more but all i can say is thumbs up on this tips.!!

  • Nixon Parker

    This is a wonderful video. As Facebook is a big platform for social media marketing, we need to consider it on primary basis and these tips are grateful for the small business marketing.

  • http://www.incion.com/ profesional web design

    Well presentation about Facebook. Really awesome post. Thanks for posting.

  • http://www.indepthexploration.com/investor_info.html reynoldbeckers

    Facebook marketing is indeed a nice way to drive traffic to your business website and build an online presence
    in the most sensible and quick way. Using Facebook for promoting online
    business must be a part of every small business marketing strategy.

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