3 ways to use social reviews to gain new clients
One of the quickest and most powerful ways you can gain a competitive edge and win new clients is through customer reviews. According to this study from 2012, 72% of consumers will trust an online review as much as a personal recommendation from a friend. The reason? Reviews and testimonials give potential customers the confidence of knowing that your business not only has experience, but that other people have seen positive results from working with you. The question is, how do you find, capture, and showcase reviews to make the best impression? In this post, we’re going to look at what makes a powerful review, how to get them, and how to utilize them. ### 1. How to determine which reviews are best for your business. Not all reviews are created equal. Some will hold more weight with your potential customer base than others. Here are some particular traits that will make your review stand out.
- Reviews from people who are easily identifiable with your potential customer base. Think about book reviews on this one – if you wanted to buy a book on natural health, you’d be more inclined to buy a book that had a recommendation from Dr. Andrew Weil (well-known doctor, naturopath, and holistic health expert).
- Reviews from people who are easily verifiable. You may not be able to get a review from the top expert in your business’s industry. But make sure the reviews you do use are from people who can be easily verified as real people. Include photos, real names, and even website addresses when possible.
- Reviews that are applicable to the product or service you are selling. A review that just says you are awesome isn’t going to have as much weight as a review that references your expertise within your field. Aim for reviews that are as specific as possible to what you sell.
- Reviews that highlight the value a customer has received from your products or services. What’s even better than a review that’s specifically about your products or services? A review from someone who boasts about the results they received from your products or services. A review that says, “I saw a 50% increase in sales after receiving consulting services” tells your potential customers that you can give them results too.
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