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How to create your 2015 growth plan in 20 minutes

by Evan Horowitz | November 26/2014 | business-analysis, growth-plan, strengths, swot-analysis
How to create your 2015 growth plan in 20 minutes thumbnail SWOT analysisWhat are your goals for the coming year?  Do you want to make more money?  Expand your team?  Get bigger or better clients? Whatever your goals, you need a quick, efficient way to reach them.  That’s exactly what I’ll show you here.  This is the planning process I take my clients through, so we can…

10 legal tips for wrapping up the year

by Nellie Akalp | November 18/2014 | end-of-year-business-planning, end-of-year-legal-tips
10 legal tips for wrapping up the year thumbnail

end-of-year-business-legal-planning

The end of the year can feel like a black hole for the small business owner. There are family get-togethers and holiday parties, not to mention closing out projects for time-pressed clients and prepping for the year ahead. While it’s easy to get overwhelmed during these hectic weeks, it’s still important to make time to…


When the client won’t tell you their budget

by Evan Horowitz | November 4/2014 | business-proposals, find-out-clients-budget
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find-out-clients-budget

“It’s like shooting in the dark!” exclaimed my client, a website developer. “I have NO IDEA how much they’re willing to spend. And I am wasting hours and hours making proposals that are ultimately rejected.”

Most freelancers and small businesses encounter many potential clients who don’t say what their budget is. You don’t want to…


Freelancing: a challenging emotional journey

by Ritika Puri | September 25/2014 | freelancer, freelancer-stories, freelancing
Freelancing: a challenging emotional journey thumbnail Freelancing: a challenging emotional journey When I decided to make my side-gig my full-time business last year, I launched myself into a challenging emotional journey. While I knew I was signing up for hard work—I regularly wake up before sunrise and work 14 hour days through the week and on weekends—I wish I knew beforehand how to manage my emotions…

Why I stopped compromising with clients

by Andy Haynes | September 15/2014 | client-relationships-2, compromise, negotiation
Why I stopped compromising with clients thumbnail How compromise messed up a great relationship At times in my career I have found myself sitting across from a client trying to figure out how to resolve a sticky situation—one in which we seem to have completely opposite needs. Early on I followed advice from a veteran salesman who always stressed that relationships were based on give-and-take—that both sides needed to…

Inbound marketing: 10 ways to get clients to come to you

by Kristi Hines | September 12/2014 | inbound-marketing
Inbound marketing: 10 ways to get clients to come to you thumbnail Inbound marketing Do you enjoy searching for customers on a regular basis? If not, then inbound marketing may be your solution. Inbound marketing is simply the strategy of helping your ideal customers find you. The freelancers that I know who do it well get to sit back and watch the leads for their business roll in, taking…

Are you too nice to succeed in business?

by Ritika Puri | September 8/2014 | business-psychology-2, competition, sales
Are you too nice to succeed in business? thumbnail Are you too nice to succeed in business “You’re too nice.” These three words have haunted me for as long as I can remember, from my first professional performance review to my first days as a manager at a public company and even today when fellow entrepreneurs try to give me helpful advice. My mentors, peers, and friends are all correct in their…

A pretty cool way to win business

by Andy Haynes | September 2/2014 | the-consistency-principle
A pretty cool way to win business thumbnail The Consistency Principle Angie, a freelance nutritionist, once came to me for advice on developing a relationship with the owner of a gaming company she’d met recently. Her goal was to eventually win the contract to plan the catered lunches that the company provided for all its employees. Trouble was, she hadn’t been able to break through and…

Don’t Sweat It: Your ragtag marketing and branding

by Evan Horowitz | August 21/2014 | branding, elevator-pitch, marketing
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Business plans are overrated

Do you feel guilty you’re not doing everything you think you “should” for your business? The Don’t Sweat It series is for you. You’ll get clarity about the best use of your time to grow your business faster and restore peace of mind.

I have a confession. I’m sometimes embarrassed to hand out my business…


5 ways to protect your business from hackers

by Guest Author | August 14/2014 | data-security, hackers
5 ways to protect your business from hackers thumbnail 5 ways to protect your business from hackers As an advisor at a privacy software company, I constantly see the damage that a hacker can have on a small business. Peter, a freelance translator, was one of those cautionary tales. **Don’t be Peter** Peter had called me up, saying his computer had frozen and he couldn’t open the files he was working on.…