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FreshBooks as a social media case study

by Mike McDerment  |  April 21/2009  | 
FreshBooks as a social media case study

I was recently interviewed by Dharmesh Shah, co-founder of Hubspot and author of OnStartUps.com for his upcoming book: Inbound Marketing: Get Found in Google, Social Media and Blogs. Here are my replies to some of the case study questions. Tell me a little bit about yourself and FreshBooks. My name is Mike McDerment and I’m …



The time for machine-readable invoices is now

by Sunir Shah  |  April 20/2009  | 
The time for machine-readable invoices is now

As I wrote on Friday, FreshBooks believes in playing nicely with the other kids on the playground. The whole future of small business software is going to be about making it easy to move data from system to system. To all our sister companies, I’ll say to you that if your service doesn’t plug into …



Introducing the Small Business Web

by Sunir Shah  |  April 17/2009  | 
Introducing the Small Business Web

When I was in kindergarten, I learnt to play well with others. As it turns out, that’s important for more than freeze tag. (Although, nothing is more important than freeze tag!) At FreshBooks, we get that invoicing is only one part of the project life cycle. You have to win a client, manage a project, …



SaaS, and the decline of self-hosted software

by Mike McDerment  |  April 16/2009  | 
SaaS, and the decline of self-hosted software

Last night I saw this tweet: Back in 2004 – the year we launched – we used to get a lot of requests from people who wanted to host the FreshBooks service (then called 2ndSite) on their own servers. In fact, we used to get so many that …



Brief maintenance Wednesday morning

by Rich Lafferty  |  April 14/2009  | 
Brief maintenance Wednesday morning

FreshBooks will be unavailable for a few minutes at 9:00 am EDT tomorrow (Wednesday, April 15, 2009) while we complete some brief maintenance. We’ll post updates to our Twitter account, which you can also see all together at status.freshbooks.com. We apologize for the inconvenience! Update: Back up at 9:02 — that’s even less than “a …



FreshBooks HQ Offline Friday April 10

by Randy Pante  |  April 9/2009  | 
FreshBooks HQ Offline Friday April 10

Hey everybody, just a reminder that the FreshBooks Headquarters will be closed Friday April 10, 2009 as it is a nationwide statutory holiday in Canada (Good Friday). Don’t worry though, we’ll be back fully refreshed from today’s potluck and the long weekend on Monday morning. As always, you can still leave us a message on …



MailChimp helps build your list of happy clients

by Sunir Shah  |  April 7/2009  | 
MailChimp helps build your list of happy clients

MailChimp makes sending announcements, email newsletters, and autoresponders to your clients painless. You’ve done your part. The work is done and the client is happy. Thanks to FreshBooks, the money is in your bank account and all you have left to do is relax… Wait, what? Of course that’s not all you have to do! …



Call TMZ. BatchBook CRM and FreshBooks kissing in public!

by Sunir Shah  |  April 2/2009  | 
Call TMZ. BatchBook CRM and FreshBooks kissing in public!

Rumour: BatchBook and FreshBooks may be dating. If you’re like me, you meet a lot of new people all the time. People who could turn into potential clients. We all know that keeping track of all those people is really difficult. It’s just that life is more difficult if you don’t keep up. Your business …



Your story is your strategy

by Mike McDerment  |  March 31/2009  | 
Your story is your strategy

One of the things I have always underestimated in building our business is the importance of our story. I’m a pretty rational guy, so when I ask myself, “how important can a story be anyway?” I usually tell myself, “well…not all that important”. Turns out I’ve been wrong all these years. I learned my lesson …



“It’s Friday, you know what that means!”

by Mike McDerment  |  March 27/2009  | 
“It’s Friday, you know what that means!”

We’ve got a saying around the office, and it goes something like this: “It’s Friday, you know what that means…it’s Hack Off time again!” What’s a hack off you ask? In a nutshell it’s a day of unstructured time for our developers where they can work on anything they like. It’s kind of like Google’s …




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