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Introducing the Small Business Web

by Sunir Shah | April 17/2009 |

When I was in kindergarten, I learnt to play well with others. As it turns out, that’s important for more than freeze tag. (Although, nothing is more important than freeze tag!)

At FreshBooks, we get that invoicing is only one part of the project life cycle. You have to win a client, manage a project, invoice them, collect payment, and report your earnings to the government. And to do that, we know you’re using a bunch of different tools.

That’s why we have spent a lot of energy recently integrating with other small business tools. Just like on the schoolyard, it’s way better when software plays together.

Eliminating tedious manual double entry, connecting work flows, and creating new functionality makes customers happy. Creating one integrated solution for entire workflows will help attract more customers to Software-as-a-Service (SaaS) when they look to replace their old systems. Ultimately, sharing customers who have accepted SaaS will grow the market for everyone.

That’s why we’re happy to be one of the founders of the Small Business Web, a loose coalition of like-minded, customer-obsessed software companies who understand the need to integrate to make life easier for small business.

The Small Business Web is not an exclusive club. It’s a call to action to the other small business SaaS companies to get connected. The Web is only just forming now, and we’re excited to be part of it.

The flipside is that software companies who don’t connect their applications will end up locked out of the market. Given the choice between products that integrate with the rest of their workflow and those that stand alone, small businesses will choose the products that integrate.

So, publish an open API, that gets data in _and _out. Build a few integrations yourself. Join us, help your customers, grow the market.


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