5 Tips for Brand Marketing on Twitter

Last Thursday I gave a talk about Twitter to the Toronto chapter of the American Marketing Association (AMA). I told them the FreshBooks story and how we like to Execute on Extraordinary Experiences Everyday, then I gave them 5 things a marketing department can do with Twitter and I thought I’d share those things here and give some examples of how we do each one at FreshBooks.

Disclaimer for non-Twitter freaks: read the conversations/photos from the bottom up, that’s the way conversations work on Twitter!


Serve customers

We use our @FreshBooks account to answer questions – doing support for our customers is what initially led us to use Twitter.


Establish brand voice

As you can see, we like to be playful, silly and inane here at FreshBooks.


Deepen relationships

Here’s an example of a customer who was having a rough day and we wanted here to know she’s not alone, we also sent her flowers.


Engage brand fans

We like games, and this is us playing “Eye Spy” on Twitter with some friends.


Break news

This one went out about 15 minutes we before our last release…


Parting thought

As you can see there is lots you can do with twitter – we think you’re only limited by your imagination!

about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumored he’s the first human to have developed immunity to mosquitoes.