Last Thursday I gave a talk about Twitter to the Toronto chapter of the American Marketing Association (AMA). I told them the FreshBooks story and how we like to Execute on Extraordinary Experiences Everyday, then I gave them 5 things a marketing department can do with Twitter and I thought I’d share those things here and give some examples of how we do each one at FreshBooks.
Disclaimer for non-Twitter freaks: read the conversations/photos from the bottom up, that’s the way conversations work on Twitter!
We use our @FreshBooks account to answer questions – doing support for our customers is what initially led us to use Twitter.
Establish brand voice
As you can see, we like to be playful, silly and inane here at FreshBooks.
Here’s an example of a customer who was having a rough day and we wanted here to know she’s not alone, we also sent her flowers.
Engage brand fans
We like games, and this is us playing “Eye Spy” on Twitter with some friends.
This one went out about 15 minutes we before our last release…
As you can see there is lots you can do with twitter – we think you’re only limited by your imagination!