Advanced Social Media Marketing Tips to Help You Grow Your Business
November 17, 2015
Do you ever get the feeling that social media could do so much more for your business? You know how to operate a Facebook page, you’re familiar with the importance of being present on Twitter and you regularly interact with your customers. But it just feels like something is missing…enter: Social Media Marketing.
That means it’s time to level up and learn highly effective social media tips that will improve your social media profiles – and your business.
In today’s post, I’ll outline some of my favorite techniques to help you make more meaningful connections, discover people outside of your social media bubble and increase your all-important conversion rates.
Instagram: Send Video Introductions to New Followers
Engaging new followers is an opportunity to make a stellar first impression. Many Instagram users will go through and Like a new follower’s pictures. But that’s really only showing that you’re happy to be connected.
I like taking things a step further by reaching out in a personal way.
Using the Instagram Direct messaging system, you can send video introductions of yourself. Just say a quick hello, mention a picture that you liked and ask an engaging question to start a conversation.
Pro Tip: Save time by batching all of your video introduction shoots using the Pomodoro time management technique. Chunk out 25 minutes to create meaningful video introductions for all of your new followers for the day.
Instagram: Conduct Outreach by Commenting on Hashtags
It’s the core of any good social media strategy. And – in my experience – it’s the fastest way to start seeing real results (read: new clients and customers) from your efforts.
Instagram makes connecting with the right people a breeze. All you need to know is the types of hashtags your clients use on pictures. It’s as simple as 1, 2, 3:
- Discover the types of hashtags that your target market uses.
- Search for that hashtag.
- Comment and Like relevant photos.
Leaving meaningful comments and maintaining a presence in that crowd will undoubtedly bring in new business. Personally, I’ve been able to gain several new clients this year from this method.
Facebook: Use Dark Posts to Reach Custom Audiences
What’s a Dark Post? It’s a social media marketing technique championed largely by Gary Vaynerchuk and has helped countless business owners maximize their marketing budget.
To get more specific, a dark post is a specific type of post (link, share, update, photo, video) that’s in an unpublished status. It was never intended to be an organic post. Instead, it only shows receives attention through paid advertising.
Why go through the effort? Because it allows you to segment your followers and only show them relevant content.
For example: If you’re selling an eBook that you know most of your followers have already read, a dark post will allow you to target a segment who probably hasn’t read it yet – new followers. Old followers won’t even see the post.
The applications of being able to target such custom audiences are endless. Explore how showing different content to different followers will enhance your own business.
Setting up a dark post is a little complex, but I can do it, I’m sure you can too. Smart Insights has prepared a thorough guide to help you create your first dark post.
Facebook: Search ‘Randos’ to Make New Connections
Randos, a word the kids these days use for people you don’t know, are over 1 billion strong in the Facebook world. Yet, with no connections and shared interests, you’ll never reach the vast majority of them.
In reality, you only want to reach a sliver of the randos on Facebook. The sliver that will help you land new clients, customers and business partners. Luckily, the platform has a easy, hip way of identifying these people.
In the Facebook search bar, type:
Randos at <NAME OF COMPANY>
This brings up a list of people on Facebook who work for that company. Do you see how this can help you make a surprising connection people throughout your industry and target market?
Don’t go friend request crazy and blast an entire company, but find one or two people and reach out to them. A friend request is fine, but follow them when possible and interact with public pages.
Pinterest: See How Competitors are Doing on Pinterest
Keeping tabs on your competition is all part of the game, and Pinterest has an easy way to see what’s being pinned that’s related to your competition. You can see the pins (and the people pinning them) from specific domains by visiting a Pinterest URL:
You’ll see anything on Pinterest being pinned from that domain. You can examine what types of content is performing well and look for opportunities to stay ahead. I also like to use it to find new people to interact with. After all, if they find my competition’s content valuable, they’ll probably enjoy mine as well.
This neat trick helps you keep tabs on your own brand, too. Seeing what’s being pinned from your own website can help you manage your brand and provide insight into what’s working.
Twitter: Increase Engagement With Video Replies
Twitter is a crowded place, but I’ve found that reaching out one-on-one is one of the most powerful ways to use the platform. And using videos takes that into a whole new realm.
Use videos to @mention followers, influencers and engagers to help you stand out.
This is similar to the Instagram tip. However, sending @mentions isn’t limited to just the people that follow you. You have the opportunity to reach out to new potential customers and influencers to build a community centered on meaningful interactions.
(And you can do basic things like using this for new followers too.)
Open your camera, record your reply and send it on over. It’s a short process and one that will result in countless benefits. Text replies can still be engaging, but a video reply puts your face directly in front of theirs.
Twitter: Find Engagement Opportunities with Search Queries
Engagement is really the only way to stand out in the endless sea of Tweets.
Seek out engagement opportunities directly by using advanced Twitter search filters. These filters are designed to isolate people who are reaching out and primed for a response.
Two of my favorite techniques include:
- Search for tweets without links. Run a standard search, but add ‘-http://’ to the query. You’ll magically remove all the annoying ads and promotional tweets. Look for someone saying something interesting and say something interesting back.
- Search for tweets asking questions. Include ‘?’ as a character in your standard search. The results will yield tweets that use a question mark. (The perfect signal that someone’s looking for engagement.)
And don’t forget to combine both the search queries for an even more focused search result.
Advanced Tips for Advanced Results
Social media is crowded, and it’s still growing. If you’re looking for a way to get the best ROI, give some of these advanced tips a try.
Are you using any of these tips? If so, what kind of results have you seen? Are there any other tips that you’d like to add? I’d love to hear your thoughts in the comments below.
about the author
Chelsei Henderson is a content marketing consultant helping freelancers and entrepreneurs build successful companies in the digital world.