Why Having a Business Blog is Vital For Your Small Business

April 28, 2016

Would you like the opportunity to have 67% more leads flowing into your business on a regular basis? Well, you can. All it takes is finally starting a business blog on your website.

Business blogs have been around for quite a while now, yet many service-based businesses still aren’t blogging on a regular basis. The reasons are understandable: Blogging takes a lot of time, subject matter expertise and writing skills. Plus, it can be difficult to measure conversion from blog posts and content marketing in general. Nevertheless, there are still compelling reasons to hop on board.

I’ll take you through some key reasons why blogging is a vital marketing effort for your business. And, trust me, with the ever-evolving state of the Internet, you want to start building these fundamental aspects of digital marketing before you fall even further behind.

1. Your Business Blog Can Drive Customer Acquisition

Blogging has been instrumental to the success of DK New Media and is absolutely essential to lead generation. It also helps to prove expertise to both current and potential clients. The Marketing Tech Blog has grown exponentially since its launch in 2005 and currently boasts 120K unique pageviews per month while generating more than $500,000 for the agency.

– Doug Karr, DK New Media

When considering how to make a blog work for your business, start with acquisition. This method is a powerful way to drive new, qualified leads everyday.

You can build a powerful blogging strategy, regardless of your industry or location. If you’re publishing strong content, it has the potential for success. And I’m not just talking about an initial connection when you first publish. A truly great post can bring rewards for years to come… Just listen to Kathleen – an Intellectual Property Lawyer from North Carolina – share her story:

I have been blogging now for several years. I am an attorney practicing on my own and practice exclusively intellectual property law (patents, trademarks, copyright and trade secrets). I have found that my blogging has brought me new clients through readership as well as through the content I provide.

A couple of years ago I wrote a post on how to select the right patent attorney. I touched on areas of scientific or engineering expertise as well as cost. It was a big hit and I am still getting new clients from that. I think people appreciate honesty and integrity and giving something with no strings attached.

These are people like you and I, just trying to make a living with our passion. And blogging not only makes that possible, but it brings the potential for increased profit too.

2. Starting a Business Blog Helps Customers Find You

By harnessing the power of blogging, SEO and – in turn – organic Google ranking, the business grew exponentially to the point of generating between 6-15 real estate leads per day, all thanks to a simple blog that’s orchestrated strategically.

– Ivan Ciraj, SquareOneLIFE

As a business owner, you’ve no doubt read how important it is to rank in search engines. For local businesses, it can bring more people through the door. And for digital businesses, it’s the way that you get found.

I’m usually hesitant to push the search engine angle. It brings back flashes of the olden days when people would want me to write horrible articles with an awkward keyword stuffed in there 20 times.But it’s still important to acknowledge the power of search on the success of your blog: Google loves content-rich, handmade pages and content that is linked to by other sites. This means that it’s about more than writing a keyword-stuffed blog post; you have to create quality content!

Truly successful bloggers know how to blog for both the user and the search engine. When that happens, your efforts can land you on the first page of Google for a variety of keywords. That means more traffic, readers and potential sales.

3. A Great Blog Helps You Rise Above the Competition

Blogging since 2012, including a nonstop two year period in which I published a post every day. I have closed real estate transactions, created 100% from my blogging efforts. It gives me a venue to set myself apart from the competition.

– Bob Gordon, Boulder Real Estate News

In my experience, one of the most beneficial aspects is the gap strong blogging puts between you and the competition. Looking for a way to stand out from competitors? Find ways to add value to the lives of your readers. This ends up strengthening your position in a couple of ways:

  • Regular readers become very acquainted with your brand, building your awareness.
  • Those readers will either buy or recommend you to friends when the time comes.

We’re all competing against someone – both directly and indirectly. If you’re providing more access, value and engagement than the other guy, you’ll win.

Marketing has always been about making a connection with your audience. We used to have to do it by posting billboards around town and hoping for the best. But now you have the opportunity to build real connections – to actually talk with your audience. This is an awesome age of marketing, and those willing to put in the effort will rise.

4. Blogs Build Community and Industry Authority

Our blog is one of our most important growth channels, delivering a steady stream of highly qualified leads and driving at least half of our cash flow. Blogging drives new customers to our site and helps establish our thought leadership with current customers, who often subscribe to get new ideas for their businesses.

– Colin Bovet, Enplug

Becoming an influential leader in your industry is a huge accomplishment for any business. While those titles used to be reserved for large corporations, the digital world has leveled the playing field. By starting a blog, even small businesses are becoming leaders.

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Publishing your thoughts, strategies and insider knowledge is valuable. And potential customers and industry peers will take notice. A blog is a great way to connect with industry peers and other influencers. It’s important to understand that the blogging community is a sharing community; if you link to good sources, they will link to you and relationships and connections will form (plus your readers will love you for helping them source the best content. Building a blog in this way can also be a gateway to press mentions, partnerships and book deals.

Are You Ready to Create a Business Blog?

You can read about how to make a blog successful for days – there’s certainly plenty of information online. But to truly see the benefits, you’ve got to just do it.

Starting a blog can seem scary. Putting your thoughts in front of the world is a vulnerable thing. But when you see the results start pouring in, all the initial hesitation seems silly. But you’ll never get there if you don’t hit publish.

What’s holding you back from starting – and/or keeping up with – your business blog?

about the author

Freelance Contributor Chelsei Henderson is a content marketing consultant helping freelancers and entrepreneurs build successful companies in the digital world.