Case Study: Twitter as a Productivity Tool

A couple weeks ago we had a problem: we wanted to collect testimonials for a new version of our homepage. Collecting testimonials can be a real pain. First you need to decide who to ask and then sort out how to ask (phone, email, forum, blog, etc). Then you need to compose some kind of message (email, post, etc), send it and wait. All of this takes time and potentially interrupts people who don’t want to be interrupted.

We turned to Twitter:

In less than 10 minutes we had 9 testimonials, and Jaco got a selection of those onto the new home page that same day. So a project that could have taken 4-8 hours – maybe more – took about half an hour. That’s a huge time savings, all thanks to Twitter.

about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumored he’s the first human to have developed immunity to mosquitoes.