This nightmare became a reality for Linzi Hawkin just 5 years into running her first business—It was the scariest thing that has ever happened to her. She could never have imagined where that experience would take her next.
Today, she helps brands deliver their messages more clearly with Hello Glow Coaching. Based in the Channel Islands and operating almost 100% online, Hello Glow offers business coaching that helps brands ‘be themselves on purpose’. Drawing on the highs and lows of her own entrepreneurial journey, Linzi is able to teach her clients valuable lessons to help them stand out from the crowd in an authentic way.
Curious to know how she built herself back up? Read on.
I’ve spent minimal periods of time working for other people—it just doesn’t work for me. I’m not good at being told by other people to sit at a desk from 9-5. Generally, most of the stuff I’ve done has been for myself. As soon as you start working for yourself, it becomes really hard to work for anyone else in the future.
I’m a surf and stand-up paddleboard (SUP) coach so I used to run a surf school for a long time. But my main thing has always been running events.
I used to have a business with my then-husband running music festivals, which sounds really glamorous and exciting but is actually very stressful. Most of the events were in and around my hometown. And I was doing quite well, growing mostly organically.
Things took a turn for the worse when we tried to run an event overseas in France. It was too much too soon. We had grown too rapidly and lost absolutely everything. And the unthinkable happened: The business went bankrupt—5 years of blood, sweat and tears down the drain. Lost a stack of money and my relationship fell apart. That was definitely a low point. It was a pretty traumatic time.
After that, I started to explore other areas (knowing I didn’t want to go back into events.) A friend of mine was a life coach and it resonated with me so I completed my coach training in Sydney. I started using my coaching skills to specialize in the area of business coaching, working strictly with entrepreneurs.
I started realizing that the thing most people were really struggling with was their branding. I began focussing my coaching to strictly brand coaching.
I work with brand new startups to larger companies helping them find the soul of their business.
When you lean into being authentic in your business, it’s quite magnetic.
Aside from going bankrupt, the biggest challenge was in my first couple years of building Hello Glow—it was really tough. There wasn’t an overflow of clients. I was in a frustrating place: I knew I was really good at what I did but I couldn’t get the traction I needed.
When you’re in that space you start to question if you’re good enough and all that jazz.
To deal with that nagging feeling, I started leaning into helping as many people as I could, even if I didn’t get paid for it. The constant practice helped me keep getting better and more confident.
Having the tenacity and resilience to keep going was so important. Getting through those 18 months was really difficult though because I suffered from a lot of self-doubt.
There was also the idea of “niche’ing down”. When I started coaching, I started with a wide net and, within 3 months, I realized I wanted to focus on working solely with entrepreneurs. Every time I narrowed in and answered the question ‘what do I want to be known for?’, I gained more traction and my business started to grow.
I was working with a life coach and who came to me for branding. At the time she had been working with another business mentor/coach but his style didn’t really match with hers. So when she came to me she was feeling pretty flustered, confused and frustrated.
After a couple of months, I had a call with her and she broke down over the phone. I knew she really needed face-to-face interaction in that moment.
She lives near London, UK so not *too* far away from me. I don’t normally meet with clients (everything I do is online) so this was a new ask for me; however, it seemed like the right thing to do.
The next week, she showed up at the airport and we tucked ourselves away in a hotel for 4 days. By the end of the 4 days, we accomplished what normally takes the entire 6-week program—it was really intense but sometimes, you just have to do what’s right for the client, even if it’s not what you normally do.
Right now, I’m in Jersey in the Channel Islands and I work from home or my friend’s deli. I travel a lot as well, so as long as I have wifi I can pretty much be anywhere. When I travel I might work from a co-working space.
Perspiration. We’re all really good at ideas, but it’s the people who actually do the work that really succeed.
Gary Vaynerchuk is a person I look up to. I really admire his work ethic and authenticity. I’ve learned so much from his take on entrepreneurship.
Another person would be Danielle LaPorte. Not long after I moved to Australia when I was at my lowest point, I came across a book of hers called The Firestarter Sessions. In the first chapter, she told the story of how her previous business had fallen apart—she was actually fired from her own business. To me, she was proof that you could pick yourself back up and do bigger and better things. So she’s been a huge inspiration for me right from the start.
Do you have a motivational mantra or inspirational quote that helps you get you out of bed in the morning?
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” – Theodore Roosevelt
It’s really powerful. When I was on the road to picking myself back up I had that quote on a piece of paper above my desk.
When you do work that you really love, it’s hard to put it down at the end of the day because you’re actually enjoying it. Although it’s amazing to love what you do, it also means you can work yourself crazy.
Although it’s amazing to love what you do, it also means you can work yourself crazy.
My biggest saving grace is that I surf and SUP. Spending time in the sea saves me and is the only reason I’m not a complete workaholic.
Having a good morning routine is also super important. I recognize how much of an impact it has on the rest of my day. I’m a massive early bird so I can get up at 5:30 a.m. and go for a paddle or surf, then start working at 8 a.m. after spending a decent amount of time outside. Fresh air is essential.
I’ve been shifting from Hello Glow to Hello Glow Coaching. Kind of ironic: The brand strategist is rebranding herself [laughs]. But my business has evolved. I run a 6-week program called Super Stoked that offers one-on-one business coaching to help entrepreneurs find brand clarity—I’m also developing an online version of that.
In addition to that, I’ve also started doing a lot more contract work. So half the time I’ll be working with newbie entrepreneurs and the other half will be working with agencies, helping them expand their strategies.
On the side, Linzi runs a wildly successful program called SUPKids. The SUPKids program is designed to teach kids how to SUP, water safety and environmental education. The program focuses on taking environmental education out of the classroom and into the outdoors (where it belongs).
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