Don’t Split Your PageRank
August 16, 2006
So what is PageRank?
There are many factors which contribute to how well you rank in Google’s search results… your PageRank plays an important one. PageRank is Google’s way of measuring the value or importance of a webpage. It is based on a scale of 1 – 10 starting at 1 (low in importance) and increasing exponentially in importance to 10 (high importance). When one website links to another, it is essentially casting a vote for this website saying “I’m going to link to this website because I think it has quality content”. Google’s automated spiders pick this up and base the importance of a web page on these inbound links. The more quality inbound links a website has, the more important a website looks to Google. To see the PageRank of websites in your browser I recommend the Google Toolbar.
Now that you have the skinny on PageRank, here is a tip that will help improve your websites PageRank.
Hopefully your website can be accessed with or without the “www” in the URL. Unfortunately Google sees the two different URL’s as different webpages.
https://www.freshbooks.com/ and http://freshbooks.com/
When someone links to your website, you do not always have control over the URL they choose to use. They could include the “www” or not. Because of this inconsistency you could be splitting the number of inbound links to your website thus splitting your PageRank. The key is to be consistent and consolidate to one URL. One workaround to this is to redirect to a single URL. There are different methods of doing this depending on the technology your web server is using. A common and simple way is to manipulate the .htaccess file (this can only be done on web servers running apache). This is the method we use here at FreshBooks. If you go to http://freshbooks.com you will be redirected to https://www.freshbooks.com. Here is a thread that will get your started. Please consult with you web host to see if you have access to manipulate your .htaccess file.
Please be careful when editing your .htaccess file. We at FreshBooks take no responsibility in you bringing down your website :).