Eating Your Own Cookie

June 21, 2006


One of the things I like to see when I subscribe to someone’s service is that THEY use their own service.  I call this “eating your own cookie”.

We are in the process of redesigning our timesheet.  It’s a great design project to sink my teeth into.  How to we start something like this?  We USE THE TIMESHEET.

Starting this morning everyone around here is responsible for tracking their time in 10 minute  intervals – this is going to force us to use the timesheet regularly and get in touch with the painful activity of accurately tracking your time down to the minute.

If you are building web applications, using your own product is KEY.  We built FreshBooks to help us manage our web design company and we still use it to manage the billing of a handful of clients we have not let go of…. And after three years, the cookie still tastes good, but with our upgraded timesheet, it’s about to get sweeter.


about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumoured he’s the first human to have developed immunity to mosquitoes.