Why you should fire yourself from your own business
March 22, 2013
My latest post “Why you should fire yourself from your own business” is hot off the press on Copyblogger, a leading software and training organization specializing in content marketing, and the home of one of our favorite blogs about how to market a small business.
Here’s a little peek:
What would you do if you discovered that the secret to your success lay in firing yourself? Would you do it? That’s the question Alex, a freelance copywriter, would one day find himself facing.
Alex started his freelance copywriting business three years ago, after the local newspaper he worked for as a staff writer shut down. From the get-go he scrambled to pick up writing jobs, tapping his network, searching freelance websites and sending query after query. Opportunities soon began to open up and he took every single one of them. He wrote magazine pieces, blog posts, ad copy, web content, press releases, menus, brochures, instruction manuals. You name it, he was writing it. And his clients were of all types and sizes. Little start-ups, a big bank, neighborhood shops, a medical clinic, a solar power plant on the other side of the world.
Falling out of love
With his take-any-client-with-a-pulse approach he managed to keep the work flowing for the next three years. In fact, many times it flowed too heavily and he would log long hours, day in and day out. The concept of a weekend soon became a distant memory. He eventually got worn out and fell out of love with writing…