I just came across a post that points out that the site you are on is a new site and a stark contrast to our old site to, which I say, “yes it is!” We are happy about that and currently rebuilding that old site to reflect a whole bunch of things, but mainly what we have learned over the past 20 months of operations.
In a small company (we are six) you have to conciously choose where to spend your time. I was disallowed from playing with the old site until this January. Resources are limited in a small company so you have to constantly decide where to invest your time. You have to make choices. I can live with that.
The truth is our old website does some things very well. It does not demonstrate how we have evolved however – that is why we are murdering it and our brand.
I am not afraid of change. Being able to make change is something that makes small companies strong and makes the work we do fun. Imagine getting to murder your brand? What an adventure…
Here is the post that sparked this post: