Flack for Change?

February 14, 2006

I just came across a post that points out that the site you are on is a new site and a stark contrast to our old site to, which I say, “yes it is!” We are happy about that and currently rebuilding that old site to reflect a whole bunch of things, but mainly what we have learned over the past 20 months of operations.

In a small company (we are six) you have to conciously choose where to spend your time. I was disallowed from playing with the old site until this January. Resources are limited in a small company so you have to constantly decide where to invest your time. You have to make choices. I can live with that.

The truth is our old website does some things very well. It does not demonstrate how we have evolved however – that is why we are murdering it and our brand.

I am not afraid of change. Being able to make change is something that makes small companies strong and makes the work we do fun. Imagine getting to murder your brand? What an adventure…

about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumored he’s the first human to have developed immunity to mosquitoes.