One of the perks of freelancing is choosing your own title. So, what exactly should you call yourself? A freelancer, an entrepreneur, a small business-owner, something else?
In my experience, solopreneurs who choose not to self-identify as freelancers tend to fall into one of two main camps. The first camp chooses some other title to post on social media, print on their business cards and use in their elevator pitch (for instance, “independent web developer,” “creative director for hire” or “entrepreneurial journalist”).
Or they set up a business (for instance, “Sam Smith Media, LLC” or “The Red Pen Unlimited”) officially or unofficially that de-emphasizes their solo status and allows them to call themselves the owner, CEO or similar. In that case, maybe they plan on eventually scaling up to include others or they want to give the impression of being a larger company so they can attract bigger clients.
Here’s a look at the advantages and disadvantages of calling yourself a freelancer.
In certain circles, people will know immediately what you’re all about if you call yourself a freelance web designer or a freelance copywriter. They may not understand what you mean by a “web design ninja” or an “independent content marketing strategist.” That’s especially true of LinkedIn profiles. No client or employer searches LinkedIn for people with cutesy or creative titles like “copywriting maven” or “SEO guru,” so in that context, you’d want more a straightforward professional title that makes it clear what you do.
Freelancers are a pretty rad tribe of free-thinking, creative people. Self-identifying as a freelancer means you’re part of that community and gives you the ability to tap into the collective wisdom of the tribe through online forums, in-person events and the like. Of course there are also forums and networking events for people who self-identify as solopreneurs or small business-owners, but freelancers tend to share some similarities that they may not share with the broader community of small business-owners who have brick and mortar locations or employees to manage.
Alas, some clients just don’t respect freelancers. They may pay their freelancers late (or not at all) or email them at all hours of the day or night assuming the freelancer must have nothing better to do than wait at the client’s beck and call. Calling yourself something other than a freelancer could help establish yourself as a legitimate business entity deserving of greater respect.
The term can have negative stereotypes for those who assume that a freelancer is someone who couldn’t hack it in the corporate world or who loafs around in pajamas watching daytime soap operas. For most freelancers that isn’t the case, but using a term other than freelancer could help bypass some of these misperceptions and position yourself as a bona fide professional.
Aside from how others treat you, calling yourself a small business-owner or a solopreneur could also shape the way you think about your own work. If you view freelancing as a casual thing you do in between full-time jobs, you may not behave like a business or charge what you’re worth. But if you think of yourself as a business, then you’re more apt to get agreements in writing, send professional-looking invoices and take other steps that establish you as a business.
Some creative professionals grow from freelancing on their own to subcontracting work to others or even creating a virtual digital agency with multiple contractors or employees. If you see yourself as a digital agency of one, then that could create a smoother transition into a larger business in the future. Branding yourself as something other than a freelancer means you won’t have to rebrand when you decide to expand or change how you think about and describe your work. Of course, scaling up isn’t for everyone. Some freelancers are happy to remain a company of one.
Some solopreneurs choose to incorporate as a business to provide an extra layer of protection in case there’s a legal dispute around their work. Also, some freelancers define themselves by the success or failure of their work (an unhealthy, but all too common mindset). Using a business name other than your own name could also have the psychological benefit of reminding you that you are not interchangeable with your work.
In my case, I vary my word choice depending on the context. If I meet fellow freelancer, I’m apt to self-identify as a freelancer as well so that we can find common ground. If I’m hobnobbing with other solopreneurs, I might self-identify with that group. Ultimately, I think behaving like a business-owner is more important than what you call yourself.