Fresh Faces: Ariel Bernard

April 30, 2008


Photo of Ariel BernardMy name is Ariel Bernard, and I’m president of DesignByAriel, Inc.. We rely on FreshBooks to keep our business running, our employees organized, and our clients smiling.

“We found FreshBooks in mid-2006 and have been in love ever since.”

Before FreshBooks, we were using four different Web- and desktop-based tools to achieve the same results. Our clients were confused, billing was time-consuming, and projects were slow to start. The bottom line was our clients wanted a solution that was easy and efficient.

Our primary requirement for selecting a new accounting and invoicing solution was something Web-based. It was the 21st century and so few of the options were in Web-based billing. We’re a Web company, with employees and contractors all over the United States. We needed a Web solution for billing that worked.

We found FreshBooks in mid-2006 and have been in love ever since. Our clients find it easy, and our staff enjoy the efficiency of the time tracking and expense recording.

If we had to choose one feature that is truly groundbreaking, it would have to be one-click invoice mailing. We spent so much time in the past preparing monthly invoicing. Now we can send out 50 invoices in five minutes. Beat that, QuickBooks!

“There is nothing like getting to your desk on Monday to see that more than half of the invoices sent have been paid over the weekend by credit card.”

Payment is second on our favorites list. We find over 80% of our clients prefer to pay with a credit card. Our clients like to handle issues at their leisure; with FreshBooks, they can settle their entire account balance at 4am on a Lufthansa flight using their MasterCard. There is nothing like getting to your desk at 8am on Monday to see that more than half of the invoices sent have been paid over the weekend by credit card.

FreshBooks is much more than billing, we also drive our entire support ticket system through the same service. There are many Web-based support ticket systems out there, but if you want your clients to actually use the system you put in place, we’ve found that a consolidated service is the only way to go. In our opinion, FreshBooks is the best all-in-one solution available.

Since 2003, we’ve been developing innovative websites, interactive web-applications, forward-thinking branding solutions, and much more. With FreshBooks as part of our arsenal, we’re billing, support, and client-management gurus, too.


about the author

FreshBooks is the #1 accounting software in the cloud designed to make billing painless for small businesses and their teams. Today, over 10 million small businesses use FreshBooks to effortlessly send professional looking invoices, organize expenses and track their billable time.