FreshBooks featured in Inc Magazine

August 21, 2008

I’ve long been a fan of Inc Magazine because they do a great job speaking straight to the heart of entrepreneurs. It was with great delight that I read their article “Love is all you need. (Plus maybe a blog, Twitter, and an 800 number.)” which is all about FreshBooks’ passion for service.

The article is an account of Howard Greenstein’s experience watching Saul make a presentation last week in Boston that Saul has dubbed, “How to make love to your customers…using Social Media”.

Here’s a choice quote from Saul:

“Making love to customers is not a campaign, but a lifestyle,” says Saul in his talk. What does he mean? “Making love to your customers is not something that you can do for a certain amount of time–it is a company commitment. You can’t run this like an ad campaign–customers will sense when it is over and leave you. Over-exceeding expectations means treating your customers better than any other company relationship your customer has ever had.” This is something the Nordstrom executive or manager at the Four Seasons would smile knowingly and nod at.

Beyond being featured by Howard in Inc, being mentioned in the same breath as Nordstrom and Four Seasons is an incredible honour for the team here at FreshBooks as they are two of the companies who have inspired FreshBooks’ approach to service from the beginning.

Howard, thank you for the lovely write up.

Saul, you’re a love machine.

about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumored he’s the first human to have developed immunity to mosquitoes.