Freshly Picked: Link Roundup, February 2017

February 24, 2017

February: The shortest month of the year and arguably the most hectic if you’re a small business owner. You’re still trying to upkeep your new year’s resolutions, find ways to grow your client base and, above all, survive the dreaded tax season. To put your mind at ease as you wrap up February, we round up our favorite links from around the web in productivity, leadership, marketing and creativity. And, as a bonus, we share some of our top tax advice from the FreshBooks Blog to help you move through the busy season a little more smoothly.

Productivity & Leadership

Gusto: The Ultimate Employee Handbook Guide
Yes, writing an employee handbook can be a slog. Luckily, this guide is here to the rescue. To help you on your journey, we’ve created a resource that’s part guide, part workbook, and 100% awesome. (read more / download)

The Mission on Medium: Solopreneurs, Add This to Your Business Card: “New Economy Pioneer”
By 2020, more than 40 per cent of the American workforce — 60 million people — will be independent workers, such as freelancers, contractors and temporary employees. (read more)

mfbt.ca: Leadership is Not About Your Good Intentions
Junior people we evaluate on effort. Senior people we evaluate on outcomes. (read more)

Marketing Tips

Hubspot: Fact or Fiction: The SEO Edition (Quiz)
The world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. (read more)

Shopify: How to Use Reddit: For Beginners and Business Owners
Once you get past the complicated-looking interface, understand the basics of how “sharing” works on the platform, and get to know its weirdness, Reddit can add a lot of value to your life and—despite being generally averse to marketing—your business. (read more)

99U: Why Every Artist Should Be a Good Storyteller
Expertly telling your story is the best kind of organic marketing you can do to promote your art because people care almost as deeply about how you create, as they do about the end product. (read more)

The Writing Cooperative: My 6-Step Guide to Writing a Powerful Headline
The reason why I take so long to craft a good headline for each one of my posts is because titles are half the battle to getting people to read your content. (read more)

Sleeknote: 101 Proven Ways to Rapidly Grow Your Email List
It’s no longer news that email marketing has the highest ROI of all marketing channels. Thus, it should be of high priority to all marketers to build an email list packed with quality leads for your email marketing. (read more)

Optimist: The ROI of SEO: How to Calculate the Value of Organic Search Traffic
But, what about investing in SEO? Isn’t it “free” traffic? How do you determine the value of something that has no price associated with it? (read more)

Creativity

Shopify: Hacking Ideation: Where Good Ideas Come From (And How to Get Inspired)
Maintaining a steady flow of good ideas is a big part of many disciplines—whether you’re an entrepreneur, a creator, a maker, or a marketer. (read more)

Ryan Holiday: Why Ego is The Greatest Opponent to Your Creativity and Success (And How to Fight Back)
Even people who despise ego and aspire to humility, who plan to be humble once they are successful, are worried that actually enacting those beliefs would sentence them to a life of obscurity or weakness or failure. (read more)

The Mission on Medium: Creative Professionals: What to Do if Your Work Isn’t Working
Often in creative commercial careers, we spend the most time and energy trying to secure our position in the market when we don’t actually have the right tool — the actual work — we need to break through. (read more)

By / About FreshBooks

Design Taxi: How Much More Creative Freelancers Are Earning vs Full-Timers in Major US Cities
A new report by accounting software firm FreshBooks has revealed that creative freelancers are out-earning their full-time counterparts in six major cities across the US. (read more)

Hack the Entrepreneur: Podcast Featuring Mike McDerment: Collecting Advisors and Building FreshBooks
One day, he accidentally saved over an old invoice, and something in him snapped – he knew there had to be a better way. Over the next two weeks, he coded up a solution for his clients and eventually turned that side-project into what is now FreshBooks. (Listen)

BuddyBuild: A Completely Automated Build, Deploy and Release Process
Because speed is key to our product at FreshBooks, we like to release updates to our iOS app often. Our goal is for customers to receive updates as fast as we can build them. (read more)

Genie Belt: Best Construction Software of 2017
To make it easier for construction managers or the like, we have made a list of useful construction software that companies can use in order to grow their business, ease the workload and make everything work hand in hand. (read more)

Tax Tips from the FreshBooks Blog

Have the Tax Time Blues? 4 Ways to Make Tax Season Hassle-Free
As you know, being blindsided by a huge tax bill is scary, and I’m sure you’ve experienced it at least once in your career. Fortunately, there are easy ways to avoid a large year-end tax bill and make tax time less scary. (read more)

First-Time Freelancers: Keep These Tips in Mind When Filing Your Business Taxes
Whether you plan on preparing your tax return solo or seeking professional help, there are some things you should know about filing business taxes—especially if this is your first try at it. (read more)

Home-Based Business Owners: 10 Tips to Ensure a Smooth Tax Season
When you file taxes as a solo business owner, things are more complicated than those days when you may have a received a tax form from a single employer. However, flying solo, you’ve also got plenty of opportunities to trim your tax bill. (read more)

Your Business Structure Affects Your Taxes—Here’s How
When it comes to business taxes, however, the key is to know your business’ annual earning and spending. But beyond the balance sheet, your company’s business structure (sole proprietorship, LLC or corporation) impacts how you pay your taxes and how much you pay back. (read more)

ICYMI: Our Most Popular Posts This Month

This roundup is curated by Megan Santos and Jane Flanagan of the FreshBooks Content Team. Have an article you’d like us to share? Follow us on Twitter and share your ideas!

about the author

FreshBooks is the #1 accounting software in the cloud designed to make billing painless for small businesses and their teams. Today, over 10 million small businesses use FreshBooks to effortlessly send professional looking invoices, organize expenses and track their billable time.

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