Freshly Picked: Link Roundup, May 2017

May 26, 2017

Music festivals, vibrant purple lilacs, the sweet song of birds; whatever your pleasure, May is an exciting month!

It’s also a great month to double down on certain aspects of your business (especially before summer patio season lures you away from your desk!) We’ve done the legwork for you and rounded up the best links from around the web. Below you’ll find some of our May favorites focused on productivity and leadership, marketing and creativity.

Productivity & Leadership

Jeff BullasWhy 2017 is the Year to Make the Entrepreneurial Leap 
There has never been a better time to start a business than now. The abundance of tools and resources available for entrepreneurs has skyrocketed in recent years—and will continue to throughout this year. (read more)

The goal of a “regular” text is to inform or entertain. The goal of Web copy is to get people to do something.

High SnobietyLife Goals Are a Waste of Time, Here’s What You Should Do Instead
We live in an age where goals are king. Our societies tell us that setting and achieving them is not just the only way to lead a fulfilling life, and thus the only way to be truly happy, but that we also need to enjoy the process in between—the “journey,” they call it. (read more)

Signal v. Noise: The 9 Questions That Uncover the Most Surprising Insights From Employees
When’s the last time you had a one-on-one or performance review with an employee… and you learned something completely new? (read more)

SpreadShare: Find and Share Spreadsheets
Explore community-curated spreadsheets for startups and professionals. (learn more)

Marketing Tips

Small Business Trends: The Top 7 Benefits of Email Marketing (Pay Close Attention to No. 5)
The numbers show that email marketing is still a widely used and successful marketing channel. However, your small business can use email marketing in many different ways. How do you choose your approach? (read more)

The Next Web: Sujan Patel Gives His Top Tips for Digital Marketing and Why You Should Stop Calling Yourself a ‘Growth Hacker’
With both competitors and potential customers constantly online, digital marketing is one of the main ways to stay ahead. As the co-founder of Austin-based agency Web Profits US and over 13 years of industry experience, Sujan Patel knows a thing or two about digital marketing strategy. (read more)

Buffer: Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks
Through case studies of successful social media campaigns by companies like Airbnb, Coca-Cola, and Starbucks, you’ll learn actionable tips on increasing the reach and engagement of your next campaign. (read more)

Smashing Magazine: Quick Course on Effective Website Copywriting
The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself. (read more)

Percolate: 50 Most Important Marketing Charts for 2017
Every year, we compile the 50 most important trends for marketers looking to excel at their jobs. This year, we bring you a collection that spans content marketing, mobile, advertising, and more. (download the report)

LookBookHQ: 3 Content Engagement Tactics B2B Marketers Can Learn From Digital Publishers
New content publishers like Netflix have emerged with innovative platforms that encourage viewers to binge episode after episode. No matter which side of the publishing landscape you examine, this disruption has resulted in series of ingenious tactics and tools for getting audiences to click through to just one more piece of content…again and again and again. (read more)

Creativity

Creative Bloq: The Best New Graphic Design Tools of 2017 So Far
Whether it’s new versions of well-known software, or totally new apps from startup companies, new tools for graphic designers are coming out all the time. But graphic designers are busy people and it’s often difficult to keep track of them all. (read more)

Canva: Colors
Everything you need to know about colors. (explore)

The Atlantic: Boredom is Good For You
In our always-connected world, boredom may be an elusive state, but it is a fertile one. Watch paint dry or water boil, or at least put away your smartphone for a while. You might unlock your next big idea. (read more)

99u: Creative Careers Demand Reinvention
We are what we do. Until the guillotine drops and we have to become our next best self, an equally terrifying and exhilarating prospect. (read more)

Women Who Draw: An Open Directory of Female Illustrators
Women Who Draw is an open directory of female* professional illustrators, artists and cartoonists. It was created by two women artists in an effort to increase the visibility of female illustrators, emphasizing female illustrators of color, LBTQ+, and other minority groups of female illustrators.(learn more)

By / About FreshBooks

Forbes: Starting Over: How FreshBooks Reinvented it’s Accounting Service On the Fly
In January 2014, McDerment got together with Faleiro and two of his top people. By then, they all realized they would have to build an entirely new product. “Okay, Mike,” Faleiro told McDerment. “We know what you want. Why don’t I send some people up to the loft and see what they come up with.” (read more)

Entrepreneur: The 7 Financial Habits of the Most Successful Small Business Owners
These seven financial habits will equip small business owners with a new perspective to better help them prepare for the future, without sacrificing their client relationships, craft or team. (read more)

foundr: Episode 145: The Importance of Building a Culture for Growth with Mike McDerment of FreshBooks
Today, FreshBooks is one of the most widely used and preferred methods of accounting and invoicing for small businesses everywhere, and it all began with a simple idea, the passion to never give up, and some interesting strategies for growth. (listen)

Forbes: Tips For The Self-Employed: How To Ensure a Stable Financial Future
As a self-employed individual, your work comes with a level of freedom and other benefits you may not experience in a more traditional job setting. Career independence also has its downsides, though, one of which may be financial insecurity as a result of poor investments or failure to save for retirement. (read more)

everhour: 13 Time-Saving Productivity Apps For Getting Work Done Fast
There never seems to be enough hours in a day, especially when there are multiple deadlines to meet and new items on a neverending to-do list. To keep up with the fast pace of work, many professionals rely on productivity apps to keep them on schedule. (read more)

ICYMI: Our Most Popular Posts This Month

This roundup is curated by Amanda Levine, Megan Santos and Jane Flanagan of the FreshBooks Content Team. Have an article you’d like us to share? Follow us on Twitter and share your ideas!

about the author

FreshBooks is the #1 accounting software in the cloud designed to make billing painless for small businesses and their teams. Today, over 10 million small businesses use FreshBooks to effortlessly send professional looking invoices, organize expenses and track their billable time.

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