We round up the best links we’ve clicked on this week.
Newsy and Resourceful
Learn to Love Email: 7 Reasons Why People are Unsubscribing from Your Email List
“When someone signs up for your newsletter, they genuinely care about who you are and what you have to say. Now if you’re anything like me, getting a new email subscriber means SO MUCH more to me than a new follow on Twitter or Instagram. But this also means that when I lose a subscriber, it hurts that much more as well.” (read)
Typeform: Brand awareness: Nearly everything you need to know
“People can’t trust you if they don’t know you. So where do you start? Or maybe more importantly: why do you start? Because these things are happening:” (read)
Backchannel on Medium: How Meetup Ditched Its Boys Club
“By the time founders are on steady ground and ready to think about building a diverse leadership team, they’ve already cemented a culture of sameness.” (read)
Slack on Medium: Finding our Twitter voice
“People need to understand exactly what you’re trying to tell them more than they need to be impressed with how you’re saying it. Be clear; be concise.” (read)
Startup Grind on Medium: Millennials Need Managers Who Can Listen
“If you want to successfully engage with Millennials, you must think of yourself as more of a coach than a boss. You’re there to understand their preferences and ambitions, and to focus those, both to the benefit of the whole company, and their personal career goals.” (read)
A Little Levity 😉
ICYMI: Our Posts This Week
- Andy J. Miller: So You Think You’re a Creative Genius? Prove It…
- Customer Stories: Meet Ilana Ben-Ari of Twenty One Toys
- Time Tracking: Just How Productive Are You Really?
- Forget Scary Ghosts and Goblins: What do Small Business Owners Really Fear?
Have a great weekend!