Freshly Picked: Weekly Link Roundup Nov 4, 2016

November 4, 2016

We round up the best links we’ve clicked on this week.

Newsy and Resourceful

OpenView: 7 Content Types that Will Optimize Your Conversion Rate
“You need strong, high-performing content that gives your audience a reason to engage.” (read)

Learn to Love Email: 7 Reasons Why People are Unsubscribing from Your Email List
“When someone signs up for your newsletter, they genuinely care about who you are and what you have to say. Now if you’re anything like me, getting a new email subscriber means SO MUCH more to me than a new follow on Twitter or Instagram. But this also means that when I lose a subscriber, it hurts that much more as well.” (read)

Chameleon: The Distributed Team’s Guide to Slack
“We’ve customized Slack to streamline our workflow in a way we didn’t know was possible.” (read)

Insureon: Policy Buddy
A two-minute diagnostic that lets business owners figure out what kinds of insurance they might benefit from (learn more)

Keep Your Finger on the Pulse: Like FreshBooks on Facebook


Typeform: Brand awareness: Nearly everything you need to know
“People can’t trust you if they don’t know you. So where do you start? Or maybe more importantly: why do you start? Because these things are happening:” (read)

Backchannel on Medium: How Meetup Ditched Its Boys Club
“By the time founders are on steady ground and ready to think about building a diverse leadership team, they’ve already cemented a culture of sameness.” (read)

Slack on Medium: Finding our Twitter voice
“People need to understand exactly what you’re trying to tell them more than they need to be impressed with how you’re saying it. Be clear; be concise.” (read)

Startup Grind on Medium: Millennials Need Managers Who Can Listen
“If you want to successfully engage with Millennials, you must think of yourself as more of a coach than a boss. You’re there to understand their preferences and ambitions, and to focus those, both to the benefit of the whole company, and their personal career goals.” (read)

A Little Levity ????

Quicksprout: How to Use Humor to Power up Your Content Marketing
“Numerous studies have shown that humor acts as an inherent social bonding mechanism.” (read)

ICYMI: Our Posts This Week

Have a great weekend!

about the author

Content Director, FreshBooks Jane Flanagan is the Content Director at FreshBooks. Follow her on Twitter @seenandsaid.