Freshly Picked: Weekly Link Roundup Oct 28, 2016

October 28, 2016

We round up the best links we’ve clicked on this week.

Newsy and Resourceful

Drift: Infographic: The Evolution of Sales Tools
“…in order to prepare for the future, we need to remember the past. We need to understand how the salesperson’s tool set has been evolving over the years.” (read)

DocSend: 150 of the Best B2B Case Study Examples
“Case studies are more than a simple testimonial from a customer – they speak to specific needs and customer pain. They are designed to sway purchase decisions and literally make a case for why a buyer should choose a certain solution. Most importantly – they are a critical part of your sales collateral library.” (read)

Tomasz Tunguz: The Three Dimensions Of Content Marketing Strategy For Startups
“If I were asked to create a content marketing strategy for a person or a business from scratch, I would craft a strategy with three dimensions: customer segments, customer lifecycle stage and content type.” (read)

Liz Bedor: Should Brands Rely on Social Media to Connect with Consumers?
“Brands should rely on owned media to control reach and message” (read)

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New York Times: Women in Iceland protest country’s 14 percent pay gap by leaving work 14 percent early
Well played, women of Iceland! (read)

OpenView: How to Connect Every Single Employee to Every Company Victory
“For years I’ve been trying to figure out how to communicate across the company in a way where everyone can feel the momentum, where exciting news doesn’t have to be manually communicated by me, and where we’re not relying on email as the communication method.” (read)

Easique: Leadership Qualities: 44 Successful Entrepreneurs Share Essential Traits
“It has been found that 3 out of 4 leaders are not performing well leading to increase in number of leaders getting fired for failing every decade.” (read)

Vox: Why we need to plan for a future without jobs
“Fifty percent of Americans say they don’t believe in the American dream, and they’re justified in believing that. People with college degrees are not making anywhere near the kind of progress that their parents made, and that’s not their fault. The possibility that you can end up with job security and retirement attached to it is statistically diminishing over time.” (read)

A Little Levity ????

Bird In Flight: Finalists of the Comedy Wildlife Photography Awards

link roundup

Photo: Mario Gustavo Fiorucci

ICYMI: Our Posts This Week

Have a great weekend and Happy Halloween!

about the author

Content Director, FreshBooks Jane Flanagan is the Content Director at FreshBooks. Follow her on Twitter @seenandsaid.