We round up the best links we’ve clicked on this week.
Newsy and Resourceful
Digital Doughnut: Crafting an Email Subject Line That Sells
“try to use action words or phrases that give a hint to something new, such as “introducing,” as they tend to perform well, as do words such as ‘celebrate”. Coupling this with a sense of urgency could boost your click-through rates to over 70% as was the case in emails which used ‘sale starts’ in their subject lines.” (read)
MOZ: 8 Rules for How to Choose a Domain Name – Whiteboard Friday
“you should really think long and hard about the domain name that you choose and, in fact, the brand name that you choose and how that’s represented through your domain name online. Domain names have a massive impact all over the web in terms of click-through rate, from search to social media results, to referring links, to type-in traffic, brandability, offline advertising.” (read)
Buffer: Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)
“Right now, Snapchat is growing towards the mainstream and there’s still a ton of opportunity to stand out and build an audience organically. Meaning you don’t need ads or paid distribution to grab attention.” (read)
Globe & Mail: Entrepreneurs: the key thing to do when your business starts making money
“One trap that I do know that entrepreneurs fall into is skipping the pay yourself first [tenet],” says the 38-year-old. “It is incredibly important because we are tempted to continuously invest in the business.” (read)
Inc: Entering the Awesome Age of Millennial Entrepreneurship
“More than one in three American workers are Millennials. They are our largest employee base. Some 4% are starting businesses that are unique solutions to their problems, done their way.” (read)
Business Insider: This startup wants to help drum teachers and massage therapists get paid enough to not drive Ubers
“These folks did not get into business because they were great online marketers,” Zappacosta told Business Insider. “They got into the business because they’re great drum teachers or carpenters. What used to hold them back was the challenge of finding customers.” (read)
By / Featuring FreshBooks
99Signals: FreshBooks vs QuickBooks: Which is the Best Accounting Software?
“If you’re a small business owner or an entrepreneur who’s looking for a reliable accounting software, then you should probably go with FreshBooks. As you can clearly see from this comparison article, FreshBooks has a slight edge over QuickBooks in almost all factors.” (read)
A Little Levity ?
ICYMI: Our Posts This Week
- Some Strings Attached: Pros and Cons of Taking Over the Family Business
- Customer Stories: Meet Sara and Mallory of August in Bloom
- Tech Startup Company? Face These Legal Questions Head-on
- The Anatomy of A Digital Influencer—And How To Become One
Have a great weekend!