How important is your company’s name? Does your branding match the product or service that you’re offering? And how do you ensure your branding decisions align with your business goals?
Just last week, our Co-founder and CEO Mike McDerment, spoke at FailCon, a conference for entrepreneurs to exchange stories and learn from each other’s mistakes. Mike shared some of the biggest branding mistakes that FreshBooks made in its early days—including a terrible company name and a fictitious customer service rep named Jeff.
In this talk, Mike explains why authentic branding matters and why FreshBooks made a big move to completely rebrand the company after two years in business.