You know that old expression, “There’s more than one way to skin a cat”? Nestled in that gruesome analogy is a nugget of wisdom. In pursuit of our passion we sometimes forget that there are numerous ways to ply our trade. And, in the case of your health and wellness business, your income doesn’t exclusively have to come from working one-on-one with clients. Here are seven other ways to apply your skills—and to grow your revenue.
1. Offer Corporate Consulting
Most large companies offer health and wellness programs and services as part of their benefits package. There are a lot of small to medium-sized businesses that care about their employees, but just aren’t there yet when it comes to providing a comprehensive health and wellness program. Here’s where you come in. Develop a suite of services geared to the workplace you’re targeting and offer a group rate for all employees. For more established businesses, you could propose an annual fee to deliver a fixed number of services to their employees. Or, you might offer smaller businesses a group rate for their employees and the chance to give talks internally to market your services. Partnering with a complementary health and wellness service provider (or two) could help you build a more comprehensive package for bigger businesses.
2. Provide Online Courses
As a health and wellness practitioner, it’s ideal to be hands on with your clients. But could you also provide value—virtually? There’s a growing desire to learn, shop and live online, particularly for people who don’t live where practitioners like you practice. Considering that a key component of the work you do is educating your clients to make smarter, healthier choices, try putting together a training course that could help you treat clients who are literally out of your reach. You could offer a class with an already established online learning site or set up your own from scratch.
3. Teach Other Aspiring Practitioners
If you’re an experienced professional with all the right certifications, teaching could be a rewarding and valuable way to supplement your income. Start with where you learned your discipline. Still in touch with any of your former teachers? Reach out to learn if there are teaching opportunities available and/or if you need to upgrade your education to be eligible to teach. Research various colleges and other learning centers that offer classes in your discipline. If you have a flexible practice schedule, teaching could be an excellent way to not only add to your income, but position you as an expert in your field—always a selling point when marketing to prospective clients.
4. Grow Your Revenue by Selling Products
Most people who develop a trusting relationship with a health and wellness practitioner look to them for advice on the best supplements, exercise equipment, food and other health-related goods. Why not deliver it and increase your income while you’re at it? It goes without saying that you wouldn’t choose just any old brand and hawk it to your clients indiscriminately. That’s a great way to erode your credibility! Your experience and instincts will guide you to products that are a good fit, and providing value and convenience to your clients just makes great business sense.
5. Write a Book
Do you have a wealth of education, inspiration and information? Have you ever secretly dreamed of writing a book? While writing is never easy, it is possible and you don’t necessarily need a big publishing house to achieve the dream. There are hundreds of self-publishing platforms that will help you design, print and publish your book. Aside from the satisfaction of helping others and seeing your name in print, a book demonstrates to clients that you are a preeminent practitioner in your field. You can choose to print a number of copies to sell in your office and even online. If the prospect of penning a full-length book and seeing it through to print is too daunting, consider writing an eBook or a series of them on different topics. These are all incredible marketing tools you can sell on your website to new and current clients.
6. Explore Niche Markets
It might seem counterintuitive to narrow the field, but there’s something marketable about being considered a leader in your industry. If you specialize in a particular field of study and cater to a niche market (e.g. seniors, children, athletes), your world might just open up. With a more targeted focus, you can pour all of your outreach efforts into that area. And if you’re touted as the best practitioner for a particular audience, you’re more likely to get increased and better quality word-of-mouth referrals. If you’ve chosen a niche, go where that community spends time (e.g seniors’ homes/community centers) to give talks, offer complimentary services and become known as someone who cares and can help.
7. Start a Podcast
It seems like everyone has a podcast these days—and with good reason. People love them because they can be consumed anywhere. While driving, making dinner, running errands or cleaning the house, you can be entertained and informed. Even wildly popular TED Talks have been converted into podcasts so they can be enjoyed anytime, not just with your eyes glued to a screen. How can a podcast help your business? It can provide a sense of connection between you and your listeners as well as inspire trust to help you sell your brand. If you have your eyes on a bigger market than your private practice, podcasts can be an impressive tool through which you can sell that online course, book or ebook, get on the speakers’ circuit and open up opportunities you can’t even imagine today.
When it comes to boosting your business, there are countless ways to branch out. The key is to consider what aspects of your work most excite you and brainstorm ways to do more of it in creative, sometimes unorthodox, ways. Many successful entrepreneurs say the road less travelled is how they achieved exciting goals they never even knew they had.
You could be one of them.
About the Author: Heather Hudson is an accomplished freelance writer and journalist based in Toronto. She writes for a number of publishing, corporate and agency clients who depend on her to deliver high-quality, on-brand content and journalism with a fresh perspective. Learn more about her work at heatherhudson.ca.