Word-of-mouth is a powerful tool. We see it as consumers: You’re more likely to buy into a service if someone you trust advocates for it. Similarly, online customer reviews work just alike and are an added value to your small business. In fact, the mere presence of online reviews produces an average 18% lift in sales.
For instance, if multiple consumers try out your business and share their experience on review sites or social media, you can expect other consumers to come across the reviews and make informed buying decisions, whether positive or negative.
Customer reviews directly impact your brand identity, sales, client retention and more. WebsiteBuilder.org recently published an infographic that shares the impact of user reviews for businesses. Here are some of our key takeaways: