While you may operate your business from a home office or a client’s site, a lot of the action—marketing, finding clients and getting paid—happens online. Today, growing your small business means not only having a presence, but also being searchable online. Surprisingly, that doesn’t start with design. Rather, it starts with the unpaid search, otherwise known as SEO.
The reason? Your customers are turning to the internet to make their buying decisions. So to help marketers, website designers, entrepreneurs and business owners, John Jantsch, creator of Duct Tape Marketing, teamed up with search engine optimization (SEO) expert Phil Singleton to release his latest book: SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs. Recently released on September 16th, SEO for Growth is a simple, yet top-level guide for website optimization.
The Inspiration Behind SEO for Growth
According to co-authors John and Phil, SEO has earned quite the dark reputation from business owners who say they’ve been burned in the past by web designers, SEO services and failed marketing tactics. With that in mind, SEO for Growth was created to change the way web designers and business owners think about building websites. Rather than having an aesthetics-first approach, SEO for Growth addresses importance of developing an SEO blueprint first, so more leads can trickle in later.
“This book will take the mystery out of SEO and Google rankings in one weekend.”
According to John, it’s now impossible for businesses to ignore internet search. And as daunting and technical as SEO may sound, it’s developed into a major pillar in the buying process.
Breaking Down SEO for Growth
With 16 chapters to keep you informed and up-to-date, SEO for Growth takes you through 250 pages of SEO boot camp.
In SEO for Growth, here’s a sneak peek into what you’ll learn:
- How SEO will help your online marketing efforts
- The recent algorithm changes, as well as an update on today’s SEO best practices
- About the power of content marketing: Blogging, guest blogging, ebooks and white papers
- Keyword planning and link building, using the best resources and tools
- How to maintain an SEO-friendly website: The blogs and websites to follow to stay in-the-loop
- The Experts to Watch: Named in each chapter, so you can effectively keep up with SEO trends beyond the book
How Can it Help Grow Your Business?
As mentioned above—there’s been a vast change in customer buying habits. Your customers are online all the time. As a result, they’re turning to the internet to make informed purchasing decisions, rather than buying in through mass marketing. Now, with Google as a right-hand tool for customers, ensuring your company website is SEO-friendly is more important than ever before. To help you visualize this, a snippet of the book’s introduction addresses that “57% of the purchase decision is complete before a customer even calls a supplier.” That’s a significant chunk of customers, who are ready to buy before they even make contact with your business.
In SEO for Growth, John and Phil provide a comprehensive breakdown of SEO today, making it less daunting for you, the business owner. Don’t miss out on the SEO party—buy your copy on SEOforGrowth.com
Follow SEO for Growth on social media: