Meet: Hubspot – Inbound Marketing to Help You Grow Your Business

September 9, 2015


FreshBooks has partnered with Hubspot – an Inbound marketing software platform that helps small biz owners just like you, grow their businesses. Hubspot’s marketing platform is a one-stop shop for all the tools and guidance you need to attract visitors to your site and convert those leads into customers.

Why should I care?

If you’re looking to acquire more customers and grow your business, you need to stand out from the crowd. And in order to stand out, you’ll need to hone in on your marketing tactics.

The majority of small business owners rely heavily on word-of-mouth to attract new leads – and for good reason, it’s a free channel that brings in qualified leads (woot!). But whether it’s word-of-mouth or paid ads, there’s a lot of back-end work that you’re accountable for to make sure these channels perform. When a potential customer hears about your business, you need to make sure they’ll be able to find you quickly and easily. And once they find you, you need to provide re-assurance that they’ve come to the right place and that you’re the right fit for them. That’s where the Hubspot marketing platform comes in – it’ll help you create content that gets you noticed, optimize landing pages to increase conversions and automate your marketing to close new customers.

FreshBooks and Hubspot work better together

Growing your business is going to keep you pretty busy, so FreshBooks has built an integration with Hubspot to make the transition from lead to customer, that much simpler. As soon as you close a new customer in Hubspot, you can sync their contact details into FreshBooks and start billing them right away. Connecting your FreshBooks and Hubspot accounts also enables FreshBooks to push financial data into Hubspot so you have more information and context when setting up your marketing campaigns.

Interested? Try it out.

You can get started on the Hubspot marketing platform by signing up for a free 30 day trial.  If you’re already using Hubspot to manage your marketing, head on over to our integration page to learn more about how you can connect your accounts.

Have questions?  Drop us a line and we’ll be happy to help out.


about the author

FreshBooks is the #1 accounting software in the cloud designed to make billing painless for small businesses and their teams. Today, over 10 million small businesses use FreshBooks to effortlessly send professional looking invoices, organize expenses and track their billable time.