Putting Your Money Where Your Mouth Is

October 24, 2006


Putting your money where your mouth is is trying something really bold:

Hypothesis:

Companies that deliver a great user experience will see it reflected in their stock price.

Experiment:

  • Create a portfolio of 10 companies who we think do great user experience
  • Invest $5,000 USD in each company on November 1, 2006
  • Track the portfolio for 1 year, selling on November 1, 2007

Bold. I hope they set up a feed chart with the stock quotes so we can follow along.

Related: More Leadership Advice


about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumored he’s the first human to have developed immunity to mosquitoes.