A picture is worth a thousand words. In the online world, this statement proves true time and time again. A brief Internet search will lead you to plenty of statistics that support the power of visuals in your marketing.
As the epicenter of your online marketing campaigns, your blog should use visuals in an engaging way. They should connect to your audience and communicate your message in the way 1,000 words could. It’s vital to the success of your blog. After all, no one wants to read a bland blog.
But despite knowing that fact, you still don’t have nearly enough images. Your blog just isn’t making the visual impact that it could. That’s okay, don’t get discouraged. In today’s post, we’re going to talk about a tool you can use to enhance your business blog’s look and feel to give it a much needed facelift. And best of all? It’s a free tool called PicMonkey.’
There’s no need to invest thousands of dollars to get a visually appealing blog. You just need the tool, along with the knowledge of where you can use it to its best effect. That’s exactly what we’ll accomplish with this post today. You’ll see where you should make improvements, along with a link to an in-depth tutorial on how to use the free PicMonkey to complete each of these processes.
1. Blog Header Images
A solid blog header will capture attention and engage your audience before they ever read a word. That’s important.
Why? Because readers will judge a book (or, in this case, website) by its cover.
According to Kinesis, it only takes a person 50 milliseconds (.05 seconds) to form an opinion about your website. That’s hardly any time at all. So, you’ve got to do everything possible to make a great first impression.
You can do that with a great blog header image.
Barbara Curran goes into great detail about the steps she took to use PicMonkey for her header in this tutorial. Here’s Barbara’s current blog header:
2. Touch Up Your “About Me” Photo
Running a blog means that you don’t get to personally connect with everyone that reads. That means you need other ways to connect with your audience. Adding a nice profile image is one of my favorite ways to showcase my personality online. It’s a way to show readers who I am and connect with potential customers. But I can’t just use any old picture for this. I need something professional.
From my experience, a professional profile (or “About Me”) picture has these three elements:
- A neutral background color that complements your skin tone.
- A smile that’s friendly and inviting.
- A self-timer to take the photo (this isn’t the place to use your selfie stick).
Once you’ve got those three things, it’s time to put the finishing touches on your picture. That’s where PicMonkey comes to save the day. The company offers a great tutorial on how to take your “About Me” picture to the next level.
3. Watermark Your Images
When you’re publishing custom photos to your business blog, you want to protect them. There’s nothing more frustrating than when I spend time creating something special, only to have somebody else steal the image and infringe on my copyright. So, I use watermarks to combat this problem. Incorporating it into my images is the easiest way to protect my photos online.
A creative watermark can also serves as a way of marketing and branding your picture. When people see the watermark, they associate it with your business blog. That kind of familiarity breeds trust. And, as we know, trust is essential in building a successful business. With those two main benefits, adding a watermark to your images should seem like a no-brainer.
Luckily, PicMonkey understands this need and provides a solution. Their tutorial walks you, step-by-step, through a tutorial on how exactly to create and place your watermark.
4. Make a Basic Infographic
Infographics are all the rage. I see them everywhere – across all industries. And it’s not surprising. They’re beautiful and feature all sorts of amazing data and information. Who wouldn’t want to re-pin them on Pinterest or share them on Facebook? Unfortunately, unless your business can afford a professional designer, it seems a bit out of reach. It did for me, anyway.
I wanted to use infographics on my business blog, but I didn’t have the design skills to do it myself. And I certainly didn’t have the budget to hire someone. It was a pretty frustrating time, because I knew the value it could add to my business.
Then I discovered how to use PicMonkey to create nice, simple infographics. It’s a very basic infographic tool, but it’ll get the job done.
5. Create Printables for Your Audience
Have you ever used printables on your blog? If not, you’re missing out on a great way to support your audience. I’d highly advise it for anyone wanting a new way to connect with readers. Printables are, much like they sound, printable images that your audience will find useful. Ultimately, they’re very utilitarian resources that people should want to refer back to regularly.
Some ideas for the type of content you can make into a printable:
- Workflows and processes
- Steps need to accomplish a task
Business blogs across nearly every industry can use this form of content to engage readers. I’ve seen them used by everyone from home & garden businesses all the way to industrial manufacturers. So, whatever type of work you do, get creative with it.
This tutorial will guide you through the basic steps you’ll need to create a printable for your audience.
How Will You Use PicMonkey?
As you can see, PicMonkey has the power to enhance your blog’s look and feel. If you really want to make your business blog visually appealing, invest time in crafting images that cover each of these categories. Of course, you probably won’t be able to create all of these images today – and that’s okay. It’s a process. So, bookmark this post and refer back to it later as you’re ready for a new type of blog image.