Ripe Data – The December 06 Edition

January 8, 2007


This is the second in a monthly series we’re going to be doing on the FreshBooks Blog. It’s called Ripe Data and it is an assortment and analysis of various metrics we track here at FreshBooks. Please note, Ripe Data will not include the valuable industry benchmarks active FreshBooks users will have access to in 2007. With that said, enjoy.

For companies who accept online payments:
– November, 17.5% of payments were accepted online
– December, 14.7% of payments were accepted online

Analysis
This is a fairly significant month over month drop in the number of people who choose to pay their invoices online as opposed to sending payments via check. It looks like people conserved cash flow as the holidays approached.

Payment Methods:
– Visa: 17.3% in November, 16.5% in December
– MasterCard: 7.3% in November, 7.7% in December
– Amex: 4.0% in November, 4.2% in December
– PayPal: 5.3% in November, 5.6% in December
– Other (including check, cash, account credit, etc.): 66.1% in November, 65.9% in December

Analysis
The increased in PayPal and the drop in VISA may hint that customers monitored credit card spending with the holidays on the horizon. Customers may have accumulated funds in their PayPal accounts, which in a sense is “easier” to spend, as it doesn’t technically come straight out of the bank account.

For companies that send invoices by both email and by ground mail:
– In November, 96.0% of invoices were sent by email and 4% were sent by ground mail.
– In December, 95.9% of invoices were sent by email and 4.1% were sent by ground mail.

Analysis
Since our August release, which introduced the ability to send invoices through the US Post, we have seen increases in the percentage of invoices sent by ground mail climb every month. We believe that this trend will continue in 2007 until a balance is reached, but over a longer horizon the scale will tip in favor of electronic billing as more invoice recipients become comfortable with receiving electronic invoices. In the meantime, FreshBooks is helping businesses handle the client preferences, a real source of pain for many businesses.

Browser Usage:
– Internet Explorer 7 – November 9.68%, December 15.42%
– IE 6 – November 36.77%, December 34.78%
– FireFox 2.0 – November 24.51%, December 21.85%
– FF 1.5 – November 22.07%, December 17.61%

Analysis
Apparently Microsoft is back on track with IE 7 and stealing significant market share from Firefox.

Operating System Usage:
-Windows – November 85.87%, December 86.97%
-Macintosh – November 11.41%, December 10.27%
-Linux – November 1.92% December 2.09%%
-Unix – November 0.06%, December 0.06%

Analysis
This may be an early sign that the market is experimenting with Microsoft VISTA, but time will tell.

Who Else is Talking About Ripe Data
I had a good back and forth with Zoli on the last edition. Worth a look if you are interested in SAAS and/or the semantic web.


about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumoured he’s the first human to have developed immunity to mosquitoes.