Every once and a while a big idea comes along – a landmark victory, a four-bagger, a game changer. One that propels your business to a new level.
Those sure are fun!
And while many businesses that have seen strong, ongoing growth often have a few of these big ideas along the way, it’s hard to build a long-term business model on just big ideas.
So, while you’re working on the big win, one of the most practical, efficient and successful ways to keep growing fast is to play small ball.
Small Ball – shoot for consecutive and cumulative wins
When it comes to delivering sustained growth, month after month, year after year I have to tell you I am addicted to small ball. Small ball for me is the ability to deliver small but meaningful enhancements to your business in succession and continually.
A 2% improvement here, a 1% improvement there and a 4% pick up in efficiency here – those small bits can really add up. If you stopped to think about how you can deliver a 10% or a 20% improvement in your business it could be a struggle. Or you might have a few good ideas, but the resources to get there may be out of reach.
Instead, if you thought about how you could improve your business by 1% or 2% you’d likely come up with a bunch of practical, implementable ideas. And the good news is if you string those wins together you get your 10-20%! Even better, if you keep doing it you’ll go way beyond.
So I say shoot for consecutive wins. One after another after another. If you are measuring and learning then it’s easy to continue to find new executions to build off of the next. It’s a code I live by and makes me feel like I can impact the business every day. And that’s a good feeling.