Steve Jobs on Focus

April 1, 2008


I am obsessed with focus. Our long time advisor Bill Mann once said, ‘gentlemen, there’s a four letter word in business: Focus. Much of my time here at FreshBooks is spent thinking about what opportunities not to pursue, instead thinking about the ones we can. So when I came across this quote by Steve Jobs in the March 17th edition of Fortune, I thought I’d share:

People think focus means saying ‘yes’ to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the 100 other good ideas that there are. You have to pick carefully. I’m actually as proud of many of the things we haven’t done as the things we have done.

Amen brother.


about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumoured he’s the first human to have developed immunity to mosquitoes.