BrandMurder.com: Third Place Is The Charm?

July 19, 2006


3rd place only

Picture this:

Germany and Portugal play in the semi-finals of the World Cup 2006. Germany wins 3rd place, collects their bronze medal. Italy and France play in the final. Italy wins, France is 2nd, but neither receives the FIFA World Cup Trophy or a winner’s medal. Huh?

In June we were thrilled to receive the bronze award from Portfolios.com for our BrandMurder.com site. I’ve been checking the Portfolios site regularly because they said they would link to all of the winners in July. Well, the links are up. And, frankly, I don’t get it.

In the subcategory that our site is in, “Web Design: Experimental Web Site”, there are no gold or silver winners. How can there be a bronze winner, but no gold or silver? I don’t want to appear ungrateful, and maybe there are criteria we didn’t meet to get the gold or silver (I searched the site for the rules of how each entry is judged, without success) but doesn’t that seem kind of against the natural laws of competition?

We weren’t the only subcategory in which this happened; just as an example there are 8 subcategories in the “Web Design” category – so 8 “medals” are available at each level – but only 2 golds, 5 silvers, and 4 bronzes were given out.

(The other weird thing is that only the categories that have winners at each level are displayed on their homepage.)

portfolio home

There are many award sites out there, and I’ve yet to see a blank space for any of the winners. But anyway, check out who did win; award lists are always a good resource of new and/or interesting web sites.


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