Here is a very quick and useful copywriting tip from Karon Thackson:
“As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy.” Why? Because — after the headline — the first sentence in any paragraph is what gets read most often.
Karon includes some before and after examples like:
BEFORE: Hello and welcome to our website. If you are looking for [enter product name here], you are at the right site. (In this case, the example is from a wedding photographer’s site.)
AFTER: We don’t take pictures. We capture precious memories that you can enjoy for a lifetime.
Ah…the power of copywriting.
If you are sold (and you ought to be…this is great advice), check out the full article.