Welcome, Apple. Seriously.

June 13, 2011


On August 24, 1981, Apple placed an iconic one page advertisement in the Wall Street Journal, boldly titled “Welcome, IBM. Seriously”, greeting IBM on entering the personal computer market. Last week, Apple announced iCloud at WWDC, so we thought we should greet Apple on entering the cloud services market.

We’re excited to see Apple invest in the market as our CMO, Stuart MacDonald, explains in this past Friday’s The Globe and Mail. From the article:

For Mr. MacDonald, the overall growth of the cloud sector isn’t a short-term trend. And certainly, if users come to see accessing data and software remotely as the new norm, then there’s plenty of room for small players in the sector, just as in the case of Internet-based services.

“The idea that we have all-time connectivity over whatever device we want is becoming part of how we live and work,” he said. “People are expecting do all sorts of things wherever they may be.”

Welcome, Apple. Seriously.

Welcome, Apple. Seriously. Welcome to the most exciting and important marketplace since the Internet revolution began 20 years ago. And congratulations for adopting cloud services. Putting ubiquitous connectivity in the hands of the individual is already improving the way people work, think, learn, communicate and spend their leisure hours. Working in the cloud is fast becoming as fundamental a skill as reading or writing. When we brought invoicing and accounting to the cloud, we estimated that over 30,000,000 small businesses in North America could justify adopting cloud services, if only they understood its benefits. Since 2003, we have welcomed 2,500,000 people to the cloud. Next year alone, millions more will come to that understanding. Over the next decade, the growth of cloud services will continue in logarithmic leaps. We look forward to responsible competition in the massive effort to distribute this technology to the world. And we appreciate the magnitude of your commitment. Because what we are doing is increasing social capital by enhancing small business productivity. Welcome to the task.


about the author

FreshBooks is the #1 accounting software in the cloud designed to make billing painless for small businesses and their teams. Today, over 10 million small businesses use FreshBooks to effortlessly send professional looking invoices, organize expenses and track their billable time.