On August 24, 1981, Apple placed an iconic one page advertisement in the Wall Street Journal, boldly titled “Welcome, IBM. Seriously”, greeting IBM on entering the personal computer market. Last week, Apple announced iCloud at WWDC, so we thought we should greet Apple on entering the cloud services market.
We’re excited to see Apple invest in the market as our CMO, Stuart MacDonald, explains in this past Friday’s The Globe and Mail. From the article:
For Mr. MacDonald, the overall growth of the cloud sector isn’t a short-term trend. And certainly, if users come to see accessing data and software remotely as the new norm, then there’s plenty of room for small players in the sector, just as in the case of Internet-based services.
“The idea that we have all-time connectivity over whatever device we want is becoming part of how we live and work,” he said. “People are expecting do all sorts of things wherever they may be.”
Welcome, Apple. Seriously.