What is Social Software?

June 15, 2006


What is social software?  It’s software that deepens relationships between human beings – at least that is my take.

I started thinking about this last night because of a conversation I had with a FreshBooks user.  He has a design studio and I was interviewing him as part of our on-going client outreach initiative.

I told him that we are going to socialize our timesheet.  He said, “Socialize your Timesheet?…Like put tags on it?”

This client is a regular reader of websites and blogs like Signal vs. Noise and A List Apart… He knows what social software is, but clearly it has lost its meaning.

Social software is not tags [you can go here to see some reasons why I think tags suck].  Tags facilitate a relationship, but hey do not deepen it. Presently, FreshBooks does an excellent job of facilitating relationships and streamlining billing and time tracking.  When we socialize our timesheet we are going to embark on a new era whereby we help people work and communicate like people, not like users of software.  We’re excited.

Go here if you want to learn more about how we are going to socialize something as mundane as a timesheet.


about the author

Co-Founder & CEO, FreshBooks Mike is the co-founder and CEO of FreshBooks, the world’s #1 cloud accounting software for self-employed professionals. Built in 2003 after he accidentally saved over an invoice, Mike spent 3.5 years growing FreshBooks from his parents’ basement. Since then, over 10 million people have used FreshBooks to save time billing, and collect billions of dollars. A lover of the outdoors, Mike has been bitten so many times it’s rumored he’s the first human to have developed immunity to mosquitoes.