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Season 1 - Episode 7:

Developing Your Business

Developing Your Business

Episode Summary

At our last #imakealiving event in Austin, we decided to pick one audience member and match them with a career coach to help them develop their business strategy and growth plan. We recorded the whole conversation for this episode. Today we are talking business plans, pivoting and growing your business.

Episode Notes

For a while now, we have been planning an episode on diversifying your business. We wanted to document the story of an individual who had just started their business and what it looked like to establish diversification in the initial steps of development. But, the story we ended up capturing was much more specific; someone who was forced to diversify due to external issues out of their control. So, we briefly discuss the general idea of diversification and offer a few tips on starting your business but the meat of this episode is really on: pivoting. Having an idea, a set plan for your business and finding out it’s not going to work for some reason or another.

So, back to the story of us choosing someone from the IMAL event. We didn’t know how it was going to go but the whole process in finding this one person to feature sounded fascinating and definitely worth recording.

Episode Guests

RM Harrison– our business coach for this episode. RM is a career and business coach based in Austin, TX. She has helped a lot of people “snap out of frustration and burnout and get them fired up again about the work they do.” To learn more or get in touch with [RM here](

Meesha Farzaneh
Thank you to Meesha for sharing her story with us and being part of this experiment. To find more information about her business go to her website [here](

Center Stage
Thanks to Juan Bendana for submitting his story! If you want to learn more about this incredible entrepreneur, visit his website here: To be featured on center stage, [send us a voice message](!

Disclaimer: The views and opinions expressed on this podcast are those of the guests and production team and do not necessarily reflect the official policy or position of 2ndSite.INC dba FreshBooks, its employees or affiliates.

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