Have you ever started a project and felt so excited by the possibilities? But then things happen. Somewhere along the way, something falls apart and the project begins to crumble.
I think every project is like that—full of endless possibilities. Clients are excited to collaborate on the task. They’re full of promises and legions of people who are happy to help you on your quest to success.
Initial brainstorming sessions bring enthusiastic buy-in from stakeholders, accompanied by ambitious, noble goals for the project. But something happens along the way. Communication slows, deadlines are missed and the project stalls.
It’s happened to the best of us.
In my experience, the easiest way to avoid this result is to learn how to implement effective, strategic project management. I’ve been trying to hone this strategy for a while now. In this post, I’ll review some of the top project management tips for increasing productivity and profitability on your projects.
Get on the same page with your clients. That starts with clarifying the project details. You’ll want to outline the following right from the beginning of the project:
CIO magazine also recommends defining “what’s not in this project,” which can include things that shouldn’t be focused on right now.
For example: If you’re a web designer launching a company’s new desktop website, You can outline that this does not include developing a mobile app. This will also cut down on scope creep (more on this later). Even if you don’t have a whole team to lead, this road map helps.
Team members need to see you as someone excited and determined. Developing leadership skills—even as a freelancer—is a great way to be seen as an authority and peer by your clients (not just some outsourcer that can take a bit of the load off).
Once you’ve gained respect, it’s a lot easier to persuade clients, their team and others on the project to buckle down and get the job done. Start thinking of yourself as a leader. Trust me, it’ll help to keep excuses at bay, projects on track and clients utterly satisfied.
If you’ve got a larger project, you definitely need project milestones. It’s the main way of tracking where you’re are in the project, if you’re on schedule and what tasks you need to complete before hitting the next milestone.
Plus, it’s much easier to work on large projects and stay focused if they can be broken into smaller sub-chunks.
You’ll also find that it keeps clients comfortable with how long it’s taking to complete the project. We live in a world of instant gratification, and if something is taking (seemingly) too long, people get really antsy.
Using project milestones is a way to show progress and ease any nervousness. I suggest going as far as celebrating every time a milestone is achieved—it will boost morale, build momentum and give you an incentive to hit the next goal.
I haven’t found a single client that complained because I communicated too much.
However, in my early days of freelancing, I actually lost clients because I didn’t communicate enough to make the them feel in the loop. These days, I take a very conscious approach to communication. I’ve found following these tips work well for making sure everyone remains happy:
Ah, scope creep.
Saying “while we’re in here working on this we may as well fix this…” may work for car mechanics or surgeons, but I’ve found it does more harm than good for freelancers. But that won’t stop clients from trying.
Be ready to be firm but polite with clients. Don’t dismiss the idea altogether—it’s usually great feedback. Instead, politely remind them of your contract. I’ve found one of these two responses work well:
Related: How to Tame Scope-Creeping Clients
Freelancers with tons of feedback, social proof and testimonials don’t just happen overnight. They’ve worked hard to collect this data from clients. The best tip I have for you here is something my Mom taught me from a young age: “It never hurts to ask!”
Now, it may not hurt, but it sure is nerveracking. I still get nervous to ask someone for a testimonial or honest feedback on my work. Not because I didn’t do my best, but because rejection is hard to take.
The easiest way to tackle this is through a formalized exit interview. At the conclusion of the project, make it your personal protocol to ask clients to review your work, give a testimonial or answer a couple of questions. If you’ve done a good job, most of your clients are more than happy to oblige.
Unlike Hollywood studios, your projects likely won’t have millions of dollars invested or be judged by zillions of critical fans. But that doesn’t mean you should neglect good project management principles. It’s quite easy to see a project unravel, but following these tips makes it less likely.
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Have you ever had a project go off the rails? Or what kind of ‘movie magic’ did you wield to keep things on course? Share one of your biggest project management successes (or failures) in the comments below.