Case study: Twitter as a productivity tool

Problem
A couple weeks ago we had a problem: we wanted to collect testimonials for a new version of our homepage. Collecting testimonials can be a real pain. First you need to decide who to ask and then sort out how to ask (phone, email, forum, blog, etc). Then you need to compose some kind of message (email, post, etc), send it and wait. All of this takes time and potentially interrupts people who don’t want to be interrupted.

Solution
We turned to Twitter:

Results
In less than 10 minutes we had 9 testimonials, and Jaco got a selection of those onto the new home page that same day. So a project that could have taken 4-8 hours – maybe more – took about half an hour. That’s a huge time savings, all thanks to Twitter.